User Acquisition

freeC's Client

Campaign Management

• Assist in planning, launching, and optimizing paid advertising campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, Unity Ads, and AppLovin.
• Monitor campaign performance and continuously improve KPIs including ROI, CPI, and user quality.
• Support budget allocation and campaign pacing to ensure effective spending.

Performance Analysis

• Track and analyze campaign metrics using tools like AppsFlyer, internal BI systems, and advertising dashboards.
• Generate reports and provide actionable insights for campaign improvements.

Digital Marketing Strategy

• Contribute to performance marketing strategies for mobile gaming products.
• Research market trends, competitor activities, and emerging UA channels.

Content & Creative Coordination

• Collaborate with creative teams to develop engaging ad creatives, social media content, and promotional materials.
• Support content execution across digital channels.

SEO / SEM & ASO Support

• Assist with search optimization initiatives and paid media activities.
• Conduct App Store Optimization (ASO) research for Google Play and App Store visibility improvement.
• Analyze user behavior and identify target audience segments for acquisition growth.

Cross-functional Collaboration

• Work closely with internal marketing teams and external partners to ensure campaign success.
• Coordinate with related departments to maintain brand consistency and marketing effectiveness. 

Requirements:

Knowledge:

• Bachelor's degree in Marketing, Business, Economics, or related fields.
• Passionate about Digital Marketing and interested in the Mobile Game industry.
• At least 6 months of experience in Marketing or experience working on personal marketing projects.
• Having completed courses related to Digital Marketing or Performance Marketing is a plus, but not required.

Skills:

• Strong analytical mindset and interest in working with data and numbers.
• Good written and verbal communication skills.
• Good English communication skills in all 4 skills.
• Proficient in tools such as Google Sheets and Canva.
• Basic knowledge of Digital Marketing tools and platforms (Google Ads, Facebook Ads, Google Analytics) is a plus.
• Detail-oriented with good organizational skills.
• Able to work independently as well as collaboratively in a team.

Income & Compensation

• Competitive compensation package based on performance and company policies
• Full salary during probation period
• Salary review in accordance with internal regulations
• Lunch and parking allowances provided
• Income tied to work results and individual performance

Career Development

• Opportunities to expand and enhance professional knowledge and technical skills
• Hands-on experience in global, live-running projects
• Clearly defined and personalized career development roadmap

Working Environment

• Dynamic, professional, and international working environment
• Comprehensive support for employees’ daily well-being

Benefits & Welfare

• Full statutory insurance coverage in accordance with labor laws (Social, Health, and Unemployment Insurance)
• Free annual health check-ups at reputable hospitals
• Flexible health benefit options such as premium healthcare insurance packages or gym membership support
• Allowances for weddings, bereavement, holidays, and other special occasions
• Holiday bonuses throughout the year
• Performance-based rewards with no fixed cap