At Good Food, marketing is about understanding people — and building awareness about how our products/services can satisfy their needs. We are looking for a Head of Trade Marketing leading and implementing channel specific marketing strategies and plans for assigned retailers. Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams.
Your role will be to develop the marketing strategies aligned with the brand strategy. You will continue to build and manage our growing team of Trade Marketers and will closely work with the Sales Managers
- The Head of Trade Marketing is responsible for the development and coordination of the trade marketing & insights activities to maximize the potential of the Good Food brand in the trade whilst maintaining the brand personality & values.
- Using the marketing keys of Product, Price, Promotion, Place and People, you develop local success model and translate brand visions to the retailers.
- Providing essential support to Good Food’s sales team, oversee the product and sales training programs.
- Our principal channels are Horeca B2B, B2C, E-commerce, retailers, etailers, department stores,... We want maximum visibility and impact, so you must establish and maintain excellent relationships with all of them.
- Leading the strategy of the sales team and enable the execution of that strategy via Key Accounts and Field Sales teams. This includes all means of communication (internal, trade & shopper), internal coordination between marketing and sales, POS development and implementation, Category Management projects, trial activities and sales analysis to generate insight. In general, the job holder will co-ordinate and project manage all trade-led marketing activities
- Bachelor Degree in Marketing, Business Administration, Economics or related major
- At least 5 years’ experience in FMCG companies. Prefer candidates have experience in Food industry, ideally as Category Manager, Business Insights manager or analytical sales background
- Good experience in brand building & marketing operation activities (sampling, planogram standards…), and Trade marketing
- Good experience in planning, monitoring, people leadership and development the 5P’s execution as well as excellent communication skills. The ideal candidate is an exemplary team leader, very strategic, knows the market and consumers well, and has strong experience driving growth and managing a P&L
- Ability to communicate and organize the implementation of the company's goals
- Able to work under pressure & Responsibility
- Good numeric skill
- Good team work and communication with other departments
- Good command of PowerPoint and Excel
- Good communication in Vietnamese and English
- Salary: The agreement depends on the capacity of the candidate when participating in the interview.
- Plus incentive/KPI quarterly & yearly Achievement award according to Company's business results
- Annual private health insurance card
- Working location: Ho Chi Minh, Vietnam
- Working times: From Monday to Friday (8:30 – 18:00)
- Professional working environment, dynamic, advancement
- Participate in advanced training courses on and off the company
- Fully entitled to other social welfare regimen such as:
- Enjoy other modes as prescribed by the company
GOODFOOD - THỰC PHẨM NHẬP KHẨU CAO CẤP Với 100% vốn đầu tư từ Úc, GoodFood tự hào am hiểu thị trường về lĩnh vực thực phẩm. "WE BRING YOU GOODFOOD FROM AROUND THE WORLD" Là một trong những công ty phân phối thực phẩm hàng đầu tại Việt Nam, đại diện cho một số công ty thực phẩm lớn nhất thế giới và các thương hiệu nổi tiếng nhất, với mạng lưới phân phối phát triển nhanh khắp Việt Nam, bao gồm tất cả các phân khúc dịch vụ thực phẩm và bán lẻ. Thành công của chúng tôi phụ thuộc vào sự thành công của khách hàng. Niềm tin này khuyến khích chúng tôi làm việc chăm chỉ để nuôi dưỡng các mối quan hệ khách hàng tốt nhất để đạt được mục tiêu trở thành người dẫn đầu ngành.
Văn phòng chính: Unit 18 Sarica Tower A , Sala City, Thu Thiem New Urban Area 10 Mai Chi Tho Street, District 2, Ho Chi Minh City, Vietnam
Kho hàng: 194 Ung Văn Khiêm,P25,Quận Bình Thạnh,TP.HCM Tel:
Chi nhánh Hà Nội: Suite 702, Oriental Tower, 324 Tay Son Street, Dong Da District, Hanoi, Vietnam
10 Đường Mai Chí Thọ, Thủ Thiêm, Thành Phố Thủ Đức, Thành phố Hồ Chí Minh, VietnamView map