Growth Marketing Lead

freeC's Client

Responsibilities

• Growth Strategy & Performance: Develop and implement marketing initiatives that improve user acquisition, conversion, engagement, and revenue across international markets.
• Go-to-Market & Expansion: Evaluate market opportunities, establish positioning strategies, and coordinate product launches in both existing and new markets.
• Marketing Channel Optimization: Manage acquisition channels, experiment with growth initiatives, and optimize budget allocation based on performance metrics and ROI.
• Customer Lifecycle Optimization: Collaborate with Product teams to identify growth opportunities and improve onboarding, activation, retention, and overall customer experience.
• Community & Partnership Development: Build relationships with relevant communities and business partners to strengthen product adoption, customer advocacy, and referral-driven growth.
• Cross-functional Leadership: Align stakeholders around business priorities, establish performance targets, and translate market insights and customer feedback into actionable improvements.

Requirements

Must-have

• Proven experience driving measurable growth for a technology product in at least one international market, with direct accountability for outcomes.
• Strong analytical and strategic thinking, with the ability to translate customer insights and performance data into effective growth initiatives and resource allocation decisions.
• Demonstrated leadership and cross-functional collaboration skills, including managing priorities and coordinating marketing campaigns or product launches.
• Strong written and verbal English communication skills, with the ability to collaborate effectively with international stakeholders.
• Hands-on, proactive, and adaptable working style, with strong ownership, transparency, and a data-driven approach to decision-making.

Nice to have

• Experience working with SaaS, AI-powered products, or Shopify applications.
• Previous involvement in developing customer communities, strategic partnerships, or referral programs that contribute to business growth.

• Competitive salary.
• 13th-month salary, quarterly incentives, and annual performance bonuses.
• 12 days of annual leave, plus public holidays.
• Annual health check-ups.
• Statutory social insurance in accordance with Vietnamese regulations.
• Company-sponsored sports clubs and wellness activities.
• Opportunities for professional development and career advancement.
• Exposure to international markets and collaboration with cross-regional teams.
• Modern, collaborative, and supportive working environment with opportunities to take ownership and make a meaningful impact.