• Develop and Manage Performance Marketing and Sales Marketing Strategies: Ensure the strategies align with the company's business objectives.
• Optimize Advertising Campaigns: Create and monitor advertising campaigns on digital platforms to boost sales and optimize costs.
• Manage and Maintain Marketing Activities: Include press releases, digital media, and events to enhance the effectiveness of marketing campaigns.
• Monitor and Evaluate Effectiveness: Use analytical tools to measure and evaluate the performance of marketing campaigns and propose improvements.
• Market and Competitor Research: Analyze market trends and competitors to integrate them into marketing strategies.
• Budget Management: Define and manage budgets for Performance Marketing and Sales Marketing activities, ensuring cost efficiency and effectiveness.
• Organize and Audit Marketing Activities: Ensure that strategies and implementation plans for marketing activities are optimized.
• Supervise and Evaluate Personnel: Manage and oversee the marketing team to ensure they achieve set goals.
• Collaborate with Departments: Support and coordinate with other departments to ensure marketing activities run efficiently.
• Train and Develop Personnel: Train and enhance the expertise of the marketing team, ensuring they have the necessary skills and knowledge to execute marketing campaigns effectively.

Job Requirements

• Bachelor’s Degree in Marketing, Public Relations, Communications, Journalism, or related fields.
• Proficiency in English (equivalent to IELTS 6.5).
• Minimum 5 years of experience in Public Relations, Media/Press Communications, Corporate Marketing, or Event Organization.
• Knowledge of web design and UX/UI.
• Strong communication skills, both verbal and written.
• Ability to multitask and solve problems effectively.
• Change management and adaptability skills.
• Customer-focused mindset.
• Professional work style with strong organizational abilities.
• Leadership experience in planning, performance management, team engagement, and motivating members.
• Experience in Banking, Consumer Finance, Securities, Insurance, or Investment Funds is an advantage.
• Experience in Fintech is an added advantage.
• Strong connections with prominent media and press agencies in the financial sector.

• Monthly Income: Based on competency, negotiable. Includes a 13th-month salary.
• Annual Bonus: Performance-based bonuses, project bonuses, and other incentives according to the company’s income regulations.
• Welfare Benefits: Holiday and Tet bonuses in cash, as specified in the Collective Labor Agreement.
• Insurance Policies: Full coverage of social insurance (SI), health insurance (HI), unemployment insurance (UI), trade union fees, and other benefits as stipulated by labor laws and company policies.
• Leave Benefits: 14-16 days of annual leave per year, compared to the market average of 12 days.
• For Senior-Level Employees: Health insurance is provided through PVI Insurance.
• Flexible Working Hours.
• Additional Allowances (based on eligibility): Phone allowance, car parking allowance, marriage allowance, and more.