• Plan, build, and execute personalized omnichannel campaigns across email, push notifications, in-app messages, and SMS using leading CRM platforms (e.g. Braze or Salesforce Marketing Cloud).
• Develop dynamic content and automation workflows utilizing scripting languages such as Liquid or AMPscript to deliver tailored customer journeys at scale.
• Manage the full campaign lifecycle, including setup, QA, testing, scheduling, deployment, and post-launch monitoring.
• Collaborate with data teams to apply customer insights, behavioral data, and lifecycle information for advanced segmentation and targeting.
• Ensure data integrity by working with APIs, integrations, and marketing technology tools while maintaining compliance with global privacy and email regulations.
• Monitor campaign performance, conduct A/B and multivariate testing, and analyze KPIs to continuously optimize engagement and conversion metrics.
• Identify and resolve technical issues related to deliverability, rendering, and system performance.
• Work closely with cross-functional stakeholders (marketing, product, creative, data, engineering) to deliver seamless and impactful customer experiences.
• Contribute to CRM strategy discussions and propose improvements based on data insights and platform capabilities.

Required Qualifications

• 3–5 years of practical experience in CRM, email marketing, or marketing automation roles.
• Hands-on expertise with Braze or Salesforce Marketing Cloud (e.g. Journey Builder, Canvas, Automation Studio).
• Strong proficiency in HTML/CSS for building and customizing email templates.
• Experience with dynamic scripting languages such as Liquid, AMPscript, or equivalent.
• Solid understanding of data integrations, REST APIs, and modern marketing technology ecosystems.
• Strong analytical skills with the ability to interpret campaign data and translate insights into actionable improvements.
• Proven ability to manage multiple projects simultaneously in a fast-paced environment.
• Excellent communication skills and the ability to collaborate effectively with both technical and non-technical teams.
• Detail-oriented, proactive, and adaptable with strong problem-solving capabilities.

• Competitive compensation package with full salary during probation.
• Opportunity to work on large-scale, global digital programs within a modern CRM and MarTech ecosystem.
• Exposure to industry-leading platforms and cutting-edge marketing technologies.
• Professional, international, and creative working environment with strong career growth opportunities.
• Comprehensive benefits package, including social insurance and private health insurance.
• Generous leave policy covering annual, personal, and special leave days.
• Training support and continuous learning opportunities.
• Team activities, clubs, and regular company events to foster collaboration and engagement.
• Dynamic, highly skilled team with a strong culture of innovation and knowledge sharing.