ERP & SAP Pre-sales Consultant (BD Executive)

Coats Phong Phú
Ho Chi MinhView map
Full time
Published 28/05/2021

Job Description

Role Purpose

A direct sales role in the commercial/business development team driving business for all existing Coats Digital products with new existing clients in the assigned territory.

Responsible for meeting all sales targets and KPIs including lead generation, establish pipeline cover, confirm new customers

Key Accountabilities

Quickly getting up to speed on Coats Digital products and sales processes/ plays.

Managing the entire end to end business development process from lead generation through to close, including:

  • Lead generation activities, including the identification and qualification of prospects, key decision-makers and influencers, via research, cold calling and email follow up; feeding information into CRM database
  • Making contact with prospects the objective of securing sales appointments with targeted companies.
  • Represent Coats Digital at trade exhibitions, events and shows
  • Respond to RFI documents
  • Maintain a sales pipeline of sufficient value to ensure that the sales target is achieved – minimum 300% of software licenses.
  • Maintain details of all sales activities and prospect status in the CRM system. Maintaining full, accurate and up to date information relating to the latest status of all sales prospects in CRM including, the sales stage, copies of any visit reports, proposal documents etc., also as the sales process progresses, the likely value of each sale, probability and expected ‘closing’ date of the sale.
  • Conduct initial sales meetings/presentations to build credibility, understand prospect needs and demonstrate our capabilities.
  • Conduct discovery sessions with the prospect to understand the current process and identify problems/issues with existing processes (Pain Chain/business process analysis)
  • Review findings of discovery sessions and agree on structure/scope of custom demo, building custom demos (with pre-sales support) and presenting them to prospects as required
  • Create client proposals
  • Prospect follow up, negotiation and close (ensuring that the terms of the software license agreement are acceptable to both parties)
  • Ensure all issues discovered during the pre-sales cycle are effectively documented in pre-sales notes. To ensure that any potential issues can be communicated to the ops team.
  • Completion of sales contracts and other required documentation
  • Obtain a press release and an agreement for a case study for all successful sales
  • A brief operations team with proposed client solution during Internal Kick Off meeting, ensure that the summary pre-sales notes are fully understood, for a ‘fast-start to the project.
  • Attend External Kick-Off meetings to ensure continuity between sales and operations.



  • Fluent in the main language of the territory
  • Experience of consultative, B2B software and solutions sales up to C-Suite and in large, complex global businesses.
  • A proven and consistent track record of sales success
  • Strong commercial and negotiation skills.
  • Proven software solution selling skills
  • Strong communication and people skills, including face to face, over the telephone and in writing; confident in dealing with individuals at various levels in an organisation.
  • Hunter mentality, proactive and independent, willing to go the extra mile.
  • Strong desire to excel in a dynamic and challenging environment.
  • Able to work and stay organized in a fast-paced environment.
  • Technically adept and capable of learning new software.
  • A capable and independent operator, with a high level of personal ‘drive’ and ‘ownership’, but also the ability to work effectively as part of a team.
  • Systematic and process-driven with an analytical approach to problem solving / overcoming barriers. Ability to listen and interpret user needs (apart from user wants) and provide workable solutions to problems
  • Willingness to learn technical detail and present/demonstrate software effectively.
  • High personal standards, integrity and attention to detail, able to demonstrate effective judgment and decision making.
  • A willingness to travel throughout the territory and beyond as required.


  • Background knowledge and/or direct of the fashion industry, including current market dynamics, also the positioning and value of supply chain solutions (and/or similar) solutions in this environment.
  • Knowledge and experience of relevant supply chain software solutions e.g. Product Lifecycle Management (PLM) / Merchandise Planning, ERP, Production Planning, 3D, CAD, Quality.
  • Experience of using Microsoft Solutions including Dynamics CRM.


  • Salary: Negotiate (so attractive)
  • Fixed 13th month bonus
  • Performance bonus (max 2 months salary depend on business status)
  • Bao Viet Health care package (additional one member in your family)
  • Working time: 5 days/ week
  • Varieties of chance to join professional training programs
  • Daily Commune bus
Introduce about company
Coats Phong Phú
Cantavil Building, No.1 Song Hanh Hanoi Highway, An Phu Ward, Thu Duc city, HCMC
Garments / Fashion
About us

Coats is the world’s leading industrial thread company. At home in some 50 countries, Coats has a workforce of 17,000 people across six continents. Coats’ pioneering history and innovative culture ensure the company leads the way around the world. It provides complementary and value added products, services and software solutions to the apparel and footwear industries. It applies innovative techniques to develop high technology Performance Materials threads, yarns and fabrics in areas such as Transportation, Telecommunications and Energy, and Personal Protection. Headquartered in the UK, Coats is a FTSE 250 company, a constituent of the FTSE4Good Index Series, a participant in the UN Global Compact and a Network member of the Ellen MacArthur Foundation.


Cantavil Building, No.1 Song Hanh Hanoi Highway, An Phu Ward, Thu Duc city, HCMC View map