Social Media Manager

The French Rendez-Vous

The French Rendez-Vous is an e-commerce startup offering high quality French cosmetic products that cannot be found in Vietnam. We are looking for a Social media manager able to make the link between us and the subscribers/customers of our social networks and website, and able to participate in the marketing strategy.

The Social Media Manager is the image, the voice and the link between the brand and the customers. It allows you to identify and collect customer opinions through real conversations. He provides the elements of answers to the audience, to the customers, when they need it. It boosts the relationship between the brand and the community, improving the engagement rate.

Missions :

General marketing strategy

• Participate in the creation of the editorial line of the brand
• Participate in the brand's advertising strategy
• Improve SEO of each platforms (FB, Instagram and website for the time being)

On social networks

• Participate in the creation of content on social networks (Give an opinion and translate posts)
• Use analytics tools (Instagram Insight, Google Analytics, Facebook IQ) to improve engagement
• Define, monitor and analyze the KPIs to monitor the life of the community (number of "posts", quality of responses, commitment, etc.)
• Respond to subscribers/customers
• Be 200% customer oriented

In Details :

Building brand awareness within communities

• List the web platforms that can influence the development of the brand (i.e. Blog, Influencers, Social Networks, Forums, media, etc.)
• Participate in the creation of the image and values ​​of the community: culture, social codes, language
• Define and follow the indicators allowing to observe the life of the community on the RS (number of "posts", quality of the answers, commitment, ...)
• Plan and monitor online member recruitment actions (partnerships, sponsorship, e-mailing campaign, promotions, giveaways, etc.) in connection with marketing manager
• Study other social networks and offer to open such an interesting account
• Participate in crisis communication in the event of bad buzz

Content production for platforms

• Participate in the creation of content to maintain a regular exchange with the community (translation, topics for debate, sharing of experiences, practices between Internet users/consumers, activity of the day, etc.)
• Participate in the creation of advertising content to develop brand visibility and sales
• Enforce the ethical rules of the community via a moderation action on the content produced by the Internet user : Exclusion of comments, photos, or videos of a racist, pornographic, insulting nature, etc.
• Strengthen and optimize interactions between communities.

Improvement of the referencing of each of the platforms

• Perform an upstream audit to determine how to optimize the site's SEO
• Find the keywords that best define the company's activity
• Train the team in charge of the SEO optimization project in the fundamentals of SEO
• Implement the strategy
• Monitor the results and adapt the next operations
• Be up to date on the latest adjustments to the functioning of search engines

Improve SEO of each platforms

• Perform an upstream audit to determine how to optimize the site's SEO
• Find the keywords that best define the company's activity
• Train the team in charge of the SEO optimization project in the fundamentals of SEO
• Implement the strategy
• Monitor the results and adapt the next operations
• Be up to date on the latest adjustments to the functioning of search engines

Languages :

Vietnamese, English fluent, French optional

• English: Discussions with company executives and the Content Marketing Manager
• French optional: Exchanges with company managers (otherwise in english)

Necessary qualities :

• Very good human contact
• Good writing skills required
• Flexibility and adaptability required to adapt to an startup environment