Senior Media Planner

MAC Media

Overview:

“What we can do is mapping out the effective way to drive across the platforms and make the best out of it” – That is what helped us experience well in the field of Essential Digital Solution from the past 8 years. We are currently looking for a Senior Media Planner to join us.

The right candidate will take key role of delivering media planning with strategy proposal across all digital platforms.

Experience requirement: Work experience 2 years in advertising/digital (1-2 years planner in digital agency)

Job Descriptions

• Proposing media strategy and making proposal based on business/campaign objectives;
• Doing research to understand digital market overview, analyzing pros & cons of each digital channel (digital metrics, cost and efficiency) to make decisions on most appropriate types of media channels for specific campaigns (both branding and performance);
• Analyzing target audiences behavior/ journey on digital to define the suitable targeting way to reach them on digital channels meeting campaign strategy;
• Suggesting tactics to optimize campaign performance; evaluating previous campaigns based on provided campaign reports and giving recommendations for further campaign (if any);
• Allocating media budgets, monitoring costs and creating quotation;
• Making presentation and convincing clients to buy proposed strategy;

• Fluency in proposals writing (logical thinking and well-decor) and presentations skills as a must;
• In-depth knowledge of all aspects of Google, Facebook ecosystem how to drive optimization and efficiencies. Plus points for understanding performance metrics of other digital media platforms, local adnetwork and publishers;
• Strong data analysis and familiarity with planning tools (Facebook campaign planner, Google Reach Planner, etc..) and analyzing tools (GA, Facebook tools, YouTube analytic etc..);
• Strong verbal and written communication skills in English;
• Confident, contributing and not afraid of challenges, good interpersonal, negotiation and communication skills, for liaising with clients and publishers;
• Detail oriented, organized & capable of handling workload to deliver results within tight schedule; capability to work effectively under pressure.

• Competitive Salary
• Full salary during probation period
• Laptop
• Performance Review
• Performance Bonus
• Annual Paid Leave
• Monthly Birthday Celebration
• Team Building and Company Trip