Overview
Product MKT manager is responsible for the entire Go To Market strategy for the segment, driving activities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. This role will be a key role to continue growing the consumer PC segment of the ASUS Systems Business.
Details Description
I - Market intelligence - be the expert on Consumer PC IT industry & consumer purchasing journey – and understand the competitive landscape
II - To work closely with the Country Product Manager and Head of Marketing to develop end to end of marketing strategies and to implement them :
III - To establish brand awareness in the market by defining product and brand positioning and perception
IV - To identify the appropriate target market and develop key messages to drive ASUS brand value proposition
V - To identify suitable events (tradeshows, industry exhibitions, strategic alliance partner events and ASUS led events, webinars etc.) & partnerships to participate in to drive brand awareness and generate sales
VI - To manage and coordinate local team to deploy successful marketing campaigns from ideation to execution: allocate project / campaign/ activities to team members & track KPI targets
Knowledge & skills
Required qualifications
Years of education
Work experience
What you get when joining the ASUS journey
Great performance makes great income! To the team of ASUS, you will get
ASUS - In Search of Incredible
ASUS is a worldwide top-three consumer notebook brand that creates innovative technology to deliver a seamless, joyful digital life for everyone.
Our story began 29 years ago on a journey to create the world’s best motherboards. From those humble beginnings, ASUS quickly grew to become the world’s best-selling and most award-winning motherboard brand. Over the years, ASUS has developed a range of leading-edge solutions. ASUS has now a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones.
Driven by innovation and committed to quality, the company won 4,385 international & prestigious awards. Last year, ASUS was recognized as the most valuable Taiwanese brand by Interbrand for the third consecutive year, and we were named among the World’s Most Admired Companies by Fortune magazine.
ASUS has more than 17,000 employees worldwide, including a world-class R&D team of more than 5,500 engineers.
Our VN head office in Ho Chi Minh City is a vibrant and stimulating place to work. The ASUS brand spirit of In Search of Incredible and our passion for innovation help us deliver the incredible in everything we do. We love talking to our partners about how best to market our exciting new products. Our culture is one of collaboration among people with can-do attitudes.
ASUS offers great advancement opportunities. We are now seeking for dynamic, talented, and career-minded individuals to expand our business in Vietnam. If you believe that you have the skills to succeed in a fast-paced environment, please email your CV & resume now.
285 Cách Mạng Tháng Tám, Phường 12, Quận 10, Thành phố Hồ Chí Minh 700000, VietnamView map