Head of Marketing

freeC's Client

Branding (20%) 

• Employer branding: To work with the HR Department to develop, execute, and manage employer branding.
• Corporate Branding: Be responsible for marketing branding.
• Analyze, build brand positioning and Communication Strategies of the group companies in line with Company’s objectives/strategies.
• Participate in the development of branding and corporate identity initiatives.
• Build and manage public relations and corporate communications plans in accordance with the company's annual business plan. 

Marketing Execution and Management (60%)

As Marketing Head of some brand members in Company, you will be responsible for developing strategies, managing the team and executing integrated multi-channel campaigns with a focus on business customers to Drive qualified leads for our sales team and Build solidity for each brand in the market.

• Support for Sales Team:

- Follow the business strategy from the CEO to develop online and offline marketing strategies for business growth.

- Liaising and networking with a range of stakeholders including Sales Team, Research Team and Product development team to align all campaigns.

- Design and manage lead nurture campaigns to drive qualified leads, support for our sales teams to meet the business target.

- Monitoring campaigns against KPIs, being fully aware of trends and analytics, success and risks in order to increase sales.

- Manage, orientate and develop your Marketing teams.

- Participate in development and contribute ideas for product improvement to create more competitive advantages.

• Develop the brand of brands you manage:

- Grow and manage owned channels.

- Grow and manage partnerships and PR activities.

- Represent some brand members in company as a spokesperson in the public.

- To follow up market trends, competitors activities and suggest necessary actions to the CEO.

Build marketing strategy and team for new brands:

• Support Marketing strategic planning or advises the Marketing framework for member companies in case needed.
• Allocate the team members and be ready to support company members in Marketing execution if requested from the CEO.

Marketing/Brand administration (5%)

• To administrate brands in the company to be compliance with company branding guideline and policy

- Coordinating, connecting and utilizing resources or activities from member companies to develop the image for company while ensuring the consistency of brand identity.

- Allocate resources from the Group to support activities of Company members.

• Prevent the media crisis and solve problems if any.

Commercialization of new product/service (10%) 

• Involve in new product/services development.
• Contribute into pricing model development.
• Develop promotion strategy for new product/service.

Develop marketing strategy for market expansion in SEA (5%)

• Mindset & knowledge:

- Entrepreneurship. At company, we appreciate your proactive attitude to handle problems & opportunities. We require you to be able to work in a fast-paced, multi-business company environment with minimal supervision.

- Business mindset, not only communication. You’re involved in the full product development and launching process. You participate in the development of company’s growth strategy and its subsidiaries. 

• Experience:

- Above 4 year marketing experience as Marketing Manager.

- At least 2 years experience in B2B Marketing Professional Services is a plus.

- Strong base in Digital Marketing.

• Skillset:

- Full functional experience to manage different teams: Media Performance, Content, Design, Employer branding & Martech.

- Leadership skills with the ability to set and prioritize goals.

- Exceptional project management and presentation skills.

• 13th month salary
• Bonus
• ESOP.
• Working time: Mon-Fri, 08:00-17:00