Head of Marketing
freeC's Client

Full time
Hiring 1 people
Ho Chi Minh
Published 07/09/2021

Job Description

Branding (20%) 

  • Employer branding: To work with the HR Department to develop, execute, and manage employer branding.
  • Corporate Branding: Be responsible for marketing branding.
  • Analyze, build brand positioning and Communication Strategies of the group companies in line with Company’s objectives/strategies.
  • Participate in the development of branding and corporate identity initiatives.
  • Build and manage public relations and corporate communications plans in accordance with the company's annual business plan. 

Marketing Execution and Management (60%)

As Marketing Head of some brand members in Company, you will be responsible for developing strategies, managing the team and executing integrated multi-channel campaigns with a focus on business customers to Drive qualified leads for our sales team and Build solidity for each brand in the market.

  • Support for Sales Team:

- Follow the business strategy from the CEO to develop online and offline marketing strategies for business growth.

- Liaising and networking with a range of stakeholders including Sales Team, Research Team and Product development team to align all campaigns.

- Design and manage lead nurture campaigns to drive qualified leads, support for our sales teams to meet the business target.

- Monitoring campaigns against KPIs, being fully aware of trends and analytics, success and risks in order to increase sales.

- Manage, orientate and develop your Marketing teams.

- Participate in development and contribute ideas for product improvement to create more competitive advantages.

  • Develop the brand of brands you manage:

- Grow and manage owned channels.

- Grow and manage partnerships and PR activities.

- Represent some brand members in company as a spokesperson in the public.

- To follow up market trends, competitors activities and suggest necessary actions to the CEO.

Build marketing strategy and team for new brands:

  • Support Marketing strategic planning or advises the Marketing framework for member companies in case needed.
  • Allocate the team members and be ready to support company members in Marketing execution if requested from the CEO.

Marketing/Brand administration (5%)

  • To administrate brands in the company to be compliance with company branding guideline and policy

- Coordinating, connecting and utilizing resources or activities from member companies to develop the image for company while ensuring the consistency of brand identity.

- Allocate resources from the Group to support activities of Company members.

  • Prevent the media crisis and solve problems if any.

Commercialization of new product/service (10%) 

  • Involve in new product/services development.
  • Contribute into pricing model development.
  • Develop promotion strategy for new product/service.

Develop marketing strategy for market expansion in SEA (5%)

  • Mindset & knowledge:

- Entrepreneurship. At company, we appreciate your proactive attitude to handle problems & opportunities. We require you to be able to work in a fast-paced, multi-business company environment with minimal supervision.

- Business mindset, not only communication. You’re involved in the full product development and launching process. You participate in the development of company’s growth strategy and its subsidiaries. 

  • Experience:

- Above 4 year marketing experience as Marketing Manager.

- At least 2 years experience in B2B Marketing Professional Services is a plus.

- Strong base in Digital Marketing.

  • Skillset:

- Full functional experience to manage different teams: Media Performance, Content, Design, Employer branding & Martech.

- Leadership skills with the ability to set and prioritize goals.

- Exceptional project management and presentation skills.

Skills

b2b marketing
Digital Marketing
Leadership

Benefits

  • 13th month salary
  • Bonus
  • ESOP.
  • Working time: Mon-Fri, 08:00-17:00
Company Info
freeC's Client
Ho Chi Minh
101-300 employees
https://freec.asia/
Ho Chi Minh
101-300 employees
https://freec.asia/
HRTech
IT/ Web

About

freeC is the Smart Recruiting Platform that leverages matching technology to actively connect hundred of thousand of employers and job seekers. The success of freeC is determined by our success in operating as a unified team. If you're interesting, ambitious, and eager to advance your career with us, explore our vacancies as below. We're excited to have you on board our ship to help us grow fast, deliver on our mission of actively connecting employers and job seekers around Vietnam

Working Address

Lầu 06, Tòa nhà BCONS TOWER II , Số 42/1, Đường Ung Văn Khiêm, Phường 25, Quận Bình Thạnh, TP. HCMView map