Digital Marketing Specialist

Nexcel Solutions

As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing online marketing campaigns to promote the company’s products, services, and brand. You will play a major role in enhancing brand awareness within the digital space, driving traffic, and acquiring leads/customers.

Key Responsibilities:

• Plan and execute digital marketing campaigns across multiple channels (SEM, social media,

email, content, display advertising, etc.).

• Manage the company’s social media presence, ensuring high levels of engagement and brand

consistency.

• Optimize content for websites and social platforms to increase visibility and improve conversion

rates.

• Conduct keyword research and manage SEM strategies to drive organic and paid traffic.

• Measure and report on the performance of all digital marketing campaigns, assess ROI and KPIs.

• Stay up-to-date with industry trends, tools, and emerging platforms to ensure the company

remains competitive.

• Collaborate with design, sales, and product teams to ensure alignment of campaigns with

business goals.

• Manage budgets for paid advertising and ensure efficient spending.

Qualifications:

• Education and Experience:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• 2–4 years of proven experience in digital marketing or a similar role.

• Technical Skills:

• Proficiency with digital marketing tools and platforms:

o Google Analytics, Google Ads, Ahrefs, SEMrush.

o Social Media Ads (Facebook Ads Manager, LinkedIn Ads, Instagram).

• Strong understanding of web analytics and ability to interpret data for decision-making.

• Familiarity with graphic design tools (Canva, Adobe Creative Suite) is a plus.

• Soft Skills:

• Strong written and verbal communication skills.

• Creative thinker with problem-solving abilities.

• Analytical mindset with attention to detail.

• Ability to manage multiple projects and meet deadlines.

• Team player with cross-functional collaboration experience.

• Nice-to-Have (Optional):

• Certifications such as Google Ads, Google Analytics, HubSpot, or Facebook Blueprint.

• Experience with marketing automation platforms (e.g., HubSpot, Marketo).

• Knowledge of e-commerce marketing and conversion rate optimization.

• Attractive salary plus 13th-month salary.
• High bonus and incentive-based on performance, seniority.
• Work in a dynamic environment alongside team members who are talented and passionate about what they do.
• In-house health club: gym, swimming pool, soccer field, volleyball court, and entertainment area.
• Annual health check.
• Personal Accident & Health Insurance.
• Social – Health – Insurance paid fully.
• Team building events are fully sponsored by the company.
• Complimentary duty meals, snacks & beverages.
• Outstanding annual company trip.
• Long-term service award.
• Quarterly and yearly incentive awards for best-performing employees.