Digital Experience Specialist

Good Food
Negotiable
18 Nguyễn Cơ Thạch, An Lợi Đông, Quận 2, Thành phố Hồ Chí Minh,
Full time
Published 12/08/2021

Job Description

1. CRM & DATA

  • Build CRM & Data Platform and maximize/ optimize its usage, to ensue it works seamlessly to serve customer recruitment, retention and loyalty on both offline and online channels.
  • Develop and execute Customer Journey Mapping and touch points analysing on offline and online channels to maximize commercial opportunities.
  • Create & execute CRM programs (schemes, value exchanges, data segmentation) to engage consumer to build users base and maximize commercial opportunities.
  • Manage the business’s day-to-day customer engagement & data.
  • Supervise and maintain the installation, configuration and support of the CRM platform and work closely with external CRM & Data agencies to analyze and resolve any issues in a timely and accurate manner.
  • Perform analysis of data to provide insights into customer behaviours, segmentations.
  • Work with Digital Content person to produce materials for EDM, SMS, Chatbot, … in CRM journey

Partners to work with: Digital Media, Digital Content, Creative team, third party CRM platform, external CRM & Data agency (depend on the workload and business prioritization)

2. CORPWEB MANAGEMENT

  • Work with Digital Manger to develop strategy of corporate website to ensure the user experience on website is the best in class and trigger the purchase intent
  • Mainly be responsible for building website layout/ design, UI/ UX and CMS
  • Work with Digital Content person and Designers to implement brand images & content on website
  • Do the website health track reporting in periodical times
  • Analyse the website reports to outline actionable optimization on website.
  • Worked directly with Digital Media person to drive and optimize Search performance.

Partners to work with: Digital Media, Digital Content, Creative team, Trade team, external website agency

3. SOCIAL MEDIA FANPAGE

  • Have the ownership role of Facebook fanpage/ Zalo Official Account/ Instagram page
  • Coordinate with Digital Content person to update Social pages with daily content update.
  • Monitor social media page by weekly/ monthly/ quarterly report with data-driven mindset to share the feedback back to Content team.

Partners to work with: Digital Media, Digital Content, external social media agency (depend on the workload and business prioritization)

4. D2C WEBSITE MANAGEMENT

  • Work closely with Digital Commerce person to open the D2C website from scratch to sell Good Food products to end-customers
  • Develop and build website user flow and CMS system
  • Work closely with Digital Commerce person on display the promotion schemes on website
  • Work closely with Digital Content & Digital Commerce person for website content & visual

Partners to work with: Digital Media, Digital Content, Digital Commerce, external website agency, third party CRM platform, external CRM & Data agency (depend on the workload and business prioritization) 

Requirement

A. REQUIREMENTS

  • Bachelor’s Degree is required.
  • At least 2 years working experience in CRM, data, website development
  • At least 1 year working experience in data-driven projects
  • Digital Marketing understanding is required.
  • Have experience with CRM platforms.

B. SKILLS & MINDSETS

  • Lead with strong agile project management skills
  • Change management
  • Customer service and commercialization leveraging at the same time
  • Coordination skills with internal and external partners
  • Cost efficiency mindset in planning & implementation
  • Data-driven mindset
  • Be creative, proactive and committed

Benefits

  • Salary: The agreement depends on the capacity of the candidate when participating in the interview.
  • Plus incentive/KPI quarterly & yearly Achievement award according to Company's business results
  • Annual private health insurance card
  • Working location: Ho Chi Minh, Vietnam
  • Working times: From Monday to Friday (8:30 – 18:00)
  • Professional working environment, dynamic, advancement
  • Participate in advanced training courses on and off the company
  • Fully entitled to other social welfare regimens such as:

- Social, accident insurance and health insurance

- Annual holiday;

- Participate in the activities of the Company quarterly/

- Visiting the sickness, fondness, the union's birthday.

- Annual leave: 12 days, 3 years plus 1 year            

  • Enjoy other modes as prescribed by the company

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