Brand Marketing Leader (Thai and English speakers)

freeC's Client

Job purpose

• Lead the development and execution of brand strategy for company-owned products and  client brands in the Thailand market. 
• Build, expand, and manage strategic partnerships with media networks, communication  platforms, and high-quality service vendors to support large-scale brand initiatives. 

Key responsibilties

• Brand Strategy Development 
• Lead annual and quarterly brand strategy for Thailand, including brand positioning,  communication Build integrated communication plans (IMC) that enhance brand awareness, brand  preference, and brand visibility. 
• Drive growth in brand keyword search volume and owned media presence.
• Multi-Channel Campaign Management 
• Oversee end-to-end branding campaigns (online & offline), especially for entertainment,  sports, and major cultural events. 
• Manage communication with media partners, content creators, KOLs/Influencers, and  local agencies in Thailand.
• Ensure execution aligns with brand guidelines and strategic objectives.
• Brand Governance & Creative Quality Control 
• Ensure brand visual identity and messaging are consistently applied across all touchpoints. 
• Collaborate closely with content, social media, creative, and media teams to guarantee  high-quality outputs.
• Approve key creative assets and communication materials. 
• Performance Analysis & Optimization 
• Monitor brand performance metrics: brand search, social mentions, engagement signals,  traffic flow, conversion pathways. 
• Evaluate campaign effectiveness, generate insights, and develop continuous improvement  plans.
• Prepare monthly and quarterly brand performance reports for management.
• Partnership Development & Vendor Management 
• Build and nurture strong relationships with media networks, PR firms, production houses,  KOL agencies, and local partners in Thailand. 
• Identify, evaluate, and negotiate with new vendors to improve execution efficiency. - Maintain strategic partnerships to support long-term brand expansion.
• Leadership & Team Collaboration 
• Supervise cross-functional project teams; guide team members to achieve performance  targets. 
• Provide mentorship, ensure capability building, and foster a high-performance marketing  culture. 

Job requirement

• Bachelor’s Degree in Marketing, Business, Communications, or related fields.
• MBA or advanced certifications in Branding/Marketing are a strong advantage.
• 5+ years of experience in Brand Marketing, Integrated Communications, or Digital  Marketing, including at least 02 years in a managerial or team-lead role. 
• Proven track record in planning and executing large-scale branding campaigns across  multi-channel ecosystems. 
• Strong understanding of the Thailand market, consumer insights, cultural nuances, and  digital media landscape. 
• Hands-on experience in online entertainment, digital content, gaming, blockchain, e commerce, or esports is preferred. 
• Demonstrated ability to manage cross-functional teams, external agencies, and multi million-baht marketing budgets. 
• In-depth knowledge of brand building, integrated communication frameworks, IMC  planning, and digital-first branding. 
• Strong expertise in social platforms in Thailand: Facebook, TikTok, Google, YouTube, Line,  influencer ecosystems, and local media platforms. 
• Experience working directly with agencies: media buying, PR, KOL/influencer agencies,  creative studios, production houses.
• Familiarity with brand measurement tools: Social Listening, Brand Lift, Keyword Search  Tracking, Traffic & Funnel analytics. 
• Proficiency in English (working level).