9 new jobs

Job Description

Brand Management

• Assist in developing and executing brand strategies for the Skincare category (facial care, treatment, cleansing, moisturizing, etc.).
• Support the planning and execution of new product launches, including concept development, product positioning, and go-to-market strategy.
• Analyze consumer insights (skin concerns, routines, ingredient trends) to refine brand positioning and messaging.
• Monitor market trends, competitor activities, and emerging skincare innovations to identify growth opportunities.

Digital Marketing

• Plan and execute digital marketing campaigns to drive brand awareness, engagement, and conversion in the skincare segment.
• Collaborate with the digital team to optimize content across social media (TikTok, Facebook, Instagram), SEO, KOL/Influencer marketing, and email campaigns.
• Develop content strategies focused on skincare education (ingredients, routines, before-after, expert endorsement).
• Track and analyze campaign performance, leveraging insights to continuously optimize strategies.

E-Commerce

• Manage and optimize product presence across e-commerce platforms (Shopee, Lazada, Tiki, brand.com).
• Ensure strong product storytelling (images, descriptions, reviews, ratings) aligned with skincare consumer behavior.
• Collaborate with sales and supply chain teams to manage stock availability and campaign readiness (mega sales, flash sales).
• Analyze e-commerce data (conversion rate, basket size, repeat purchase) to improve performance and customer experience.

Trade Marketing

• Develop trade marketing initiatives to enhance visibility and sell-out performance in offline channels (drugstores, pharmacies, modern trade).
• Work with sales teams to execute in-store activations, sampling programs, and merchandising tailored for skincare products.
• Build relationships with key retail partners to secure prime shelf placement and promotional opportunities.
• Ensure consistent brand communication across all retail touchpoints.

Requirements

• Cosmetic/Skincare Experience: Prior experience in skincare or beauty brands is highly preferred (understanding of skincare routines & ingredients is a strong advantage).
• Digital Marketing Expertise: Proven experience in executing integrated digital campaigns, especially in beauty/skincare.
• E-Commerce Knowledge: Familiarity with beauty e-commerce platforms and online consumer journey.
• Trade Marketing Understanding: Experience in retail execution, especially in beauty/pharmacy chains.
• Consumer Insight Driven: Strong understanding of skincare consumers, trends (e.g., active ingredients, skin concerns, routines).
• Analytical Skills: Ability to interpret data and translate insights into actionable strategies.
• Communication Skills: Strong storytelling ability, especially for product and ingredient benefits.
• Collaboration: Ability to work cross-functionally with marketing, sales, digital, and R&D teams.
• Adaptability: Agile mindset to keep up with fast-changing beauty and skincare trends.