Senior Content Marketin

AROBID

Arobid is Vietnam’s pioneer in developing Digital Trade & Investment Infrastructure. Moving beyond the scope of a traditional B2B e-commerce platform, Arobid has built a comprehensive ecosystem integrating a B2B Marketplace, Digital Trade Exhibitions (TradeXpo), and AI-powered networking (AI Buyer Find & Match). With the mission of "Bringing business opportunities to every enterprise," Arobid is collaborating with national and local government agencies to redefine how Vietnamese businesses access the global market in the digital era.

CORE RESPONSIBILITIES

• Strategy & Planning: Execute the content strategy by developing Content Pillars and a multi-channel Editorial Calendar. Perform Content Mapping (aligning content with the customer journey) to ensure messages effectively address the specific pain points of each audience segment.
• Content Creation & Management:

* Produce high-quality assets or leverage AI tools to create: Whitepapers, Case Studies, Email Marketing campaigns, Website copy, and communication scripts.

* Self-Audit: Take ultimate responsibility for the quality of AI-generated content, ensuring a professional tone and strict brand consistency.

* Content Oversight & Quality Control: Oversee the content production process for team members and freelancers. Provide strategic direction, feedback, and evaluations of drafts to ensure all publications align with the Brand Voice, Style Guidelines, and strategic objectives.

• Audit & SEO Optimization: Collaborate with SEO Specialists on technical optimization (Technical SEO) to ensure scientific article structures, support crawlability, improve page load speeds, and provide an optimal experience across all devices.
• Content Repurposing: Creatively recycle and transform existing content into various formats to maximize reach and return on investment (ROI).

SKILLS & REQUIREMENTS

• Writing Prowess & Linguistic Logic: Exceptional writing skills with professional logic and a sharp tone. Ability to "translate" complex policy documents and tech trends into engaging, easy-to-understand content for diverse audiences.
• Pioneer Research Ability: Proactive in-depth research skills within new fields (specifically Gov-to-Business) where market resources are limited. Sharpness in synthesizing information to create pioneering content.
• Manual & AI Audit Skills: Keen eye for content quality control. Ability to audit and refine both manual and AI-generated content to ensure sophistication, professionalism, and a human touch.
• Systematic Planning Skills: Ability to concretize strategic frameworks into actionable Content Pillars and disciplined multi-channel, multi-format execution plans.
• Solution-oriented & Adaptability: High level of flexibility in adapting to a completely new industry. When facing obstacles, focus on analyzing root causes and proactively proposing solutions rather than just identifying problems.
• Strategic & Practical English: Proficient in researching international documents; capable of auditing and flexibly adjusting the Tone & Mood of multi-language AI content to suit the context of international trade.
• Stakeholder Communication: Concise and effective communication with various stakeholders (BOD, Tech, Strategic Alliance, etc.). Ability to simplify specialized content concepts for non-specialists to achieve high internal alignment.
• Professional Experience: Minimum of 3 years in Content Marketing (or from 2 years if possessing specialized high-level experience in B2B, Tech, or E-commerce).
• Teamwork & SEO Proficiency: Harmonious collaboration with internal teams (Digital, SEO) and Creative teams (Design, Video). Fundamental understanding of SEO/Keywords to optimize organic visibility.

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About the Role:

At Arobid, Content is more than just words; it is a strategic bridge that transforms complex technological solutions into tangible business value and growth opportunities for Suppliers, Buyers, and Partners. As a Senior Content Marketing Specialist, you will be the "strategic wordsmith" of the Ecom-Marketing team, responsible for leading the brand narrative and asserting Arobid’s pioneering position in the B2B market. You are not just a writer; you are the guardian of content quality, ensuring every message resonates with the pain points and expectations of domestic and international stakeholders.

• Social insurance coverage upon signing your employment contract.
• Generous leave policy: 12 annual leave days plus all Vietnamese public holidays.
• 13th-month salary (applicable from the probationary period).
• Company-provided equipment.
• Well-stocked pantry: tea, coffee, snacks, microwave, etc.
• Engaging company activities: Company trips, team-building events, regular internal events (including live music performances!), and access to company-sponsored badminton courts.