Marketing Manager
GHN Express

Toàn thời gian
Tuyển 1 người
5 năm kinh nghiệm
Hồ Chí Minh
Đăng tuyển ngày 03/01/2023

Địa điểm làm việc

  • 7/28 Thành Thái, phường 14, quận 10, TP. Hồ Chí MinhXem bản đồ

Mô tả công việc


  • Define the Online Branding strategy working closely with others department of Marketing team.
  • Develop a comprehensive Digital Marketing plan covering online advertising, website revamp, SEM/SEO, EDM, SMS, ZMS, social media seeding, influencing via bloggers, Mobile Apps etc.
  • Continuously spot opportunities to drive positive customer NPS by using digital communication channels (social media seeding, youtube videos, online publications etc,).
  • Support perceptual brand build by broadcasting industry awards, customer events, key alliance promotions, sponsorships etc via digital comm channels.
  • Research competition, investigate benchmarks and provide suggestions for improvement.
  • Partner closely with key Marketing stakeholders (Product Marketing, Marketing Analytics, Research, etc.) to build marketing plans; and provide updates on initiatives/KPIs.


  • Plan, lead & be responsible for quality of repeatable digital retail campaigns across all channels.
  • Develop customer acquisition plans and campaigns that encompass competitive assessment, testing strategy, creative positioning, integration into partner digital channels, and leverage emerging channels (Programmatic Display, PPC, Video, Social, etc.) to deliver against business goals & outcomes.
  • Marketing of Robo Lending & FE Online - awareness, acquisition, usage.


  • Content Marketing Assets Creation - Develop and continuously refresh a Content Library of engaging customer materials, in the form of static and animated infographics, videos, interactive capabilities, clips, expert articles/educational content etc., with the end objective of attracting customers to choose GHN.
  • Create Content Marketing Strategies to deliver business and brand outcomes.
  • Explore Gamification to engage and excite customers, and gain followership (“soft marketing”).
  • Develop a Panel of specialized Digital Agencies whose services can be exploited on-demand.


  • Develop specific campaigns to create and maintain high levels of customer interaction.
  • Performance - Leverage web analytics tools to understand fall-out points throughout the ads-to-leads-to-conversion funnel and develop initiatives to increase conversions; Implement and measure campaigns to maximize channel performance.
  • Manage and improve online content, tracking SEO and leverage Google Analytics data.


  • Take primary responsibility for driving GHN website content and quality. Relentlessly pursue stakeholders to continuously create better customer engagement.
  • Drive website traffic growth by creating and delivering focused online campaigns.


  • Keep abreast of current and upcoming developments in the digital world, which GHN can exploit to gain first-mover advantage. Explore new technologies to create digital disruption.
  • Explore partnership opportunities with 3rd party online players with clear objectives to deliver one or more of the key objectives: (a) Brand perception (b) Existing Customer Engagement and Product Usage (c) New Customer Acquisition.
  • Leverage and exploit Geo-targeting technologies to deliver direct-customer-communications.


  • To structure team activities for the effective delivery of plans and performance targets.
  • To lead and empower the team through performance reviews and change management.
  • To practice company values for continuous improvement in team management.
  • To demonstrate brand values in everyday life at work.
  • Have 3+ years experience as the same position.
  • University Graduate – major: Business, Marketing/ Communications preferred.
  • Experience in Digital Marketing and using broad marketing mix is a plus.
  • Strong expertise in consumer digital marketing with a track record of building a brand online.
  • Financial services experience and business knowledge are a plus, but not required.
  • Demonstrable experience in designing and implementing successful digital marketing campaigns.
  • Experience in building & leveraging online alliance partnerships is a definite advantage.
  • Hands-on experience with SEO/SEM, Google Analytics.
  • Relevant exposure to web design, UI/UX audits, and customer journey mapping.
  • Ability to gain a deep understanding of business dynamics, profitability and growth drivers.
  • Leadership skills to collaborate with diversely-skilled teams to achieve business outcomes.
  • Entrepreneurial with a very strong drive to succeed, commitment & results orientation.
  • Creative thinker & relentless executor with attention to detail.
  • Ability to engage and influence senior stakeholders.
  • Strong communications skills.
  • Good presentation skills with an eye for the art.
  • Professional demeanor.
  • Extremely well organized, practical & innately curious with ability to focus & deliver high quality of works within tight time frames.
  • Knowledge of content is a plus.

Kỹ năng

Digital Marketing
Marketing Strategy
Marketing Planning
Brand Management

Quyền lợi

  • Working at Top 2 Logistic Company in Vietnam.
  • 100% salary on probation.
  • Receive 13th month salary + Performance bonus + KPI bonus (at least 14th month salary/year)
  • Attractive development career path (Quarter Promotion Program).
  • Review salary twice per year.
  • Participate in 100% of Insurance on monthly salary.
  • Generali Healthcare Insurance for employee and a periodical health check every year.
  • Monthly Happy Hour party.
  • Annual Company Outing Trip.
  • Being entertained with billiards, play station in working area.
Giới thiệu về công ty
GHN Express
Hồ Chí Minh
300+ nhân viên
Hồ Chí Minh
300+ nhân viên
Logistics & Supply Chain

Giới thiệu

GHN là một trong những công ty e-Logistics hàng đầu trong lĩnh vực giao nhận và vận chuyển hàng hóa tại Việt Nam. Kể từ khi thành lập vào năm 2012, GHN đã liên tục tạo ra nhiều thay đổi đáng tự hào cho thị trường thương mại điện tử Việt Nam nói riêng và nền kinh tế đất nước nói chung.

Với gần 10 năm hoạt động, GHN đã đạt được những thành công nhất định trong các lĩnh vực:

  • Mạng lưới giao hàng phủ khắp 63/63 tỉnh thành;
  • 10.000.000 đơn đặt hàng được giao thành công mỗi tháng;
  • Hơn 200.000 cửa hàng trực tuyến và doanh nghiệp đã tin tưởng;
  • Đối tác chiến lược của 4 nền tảng thương mại điện tử lớn: Tiki, Shopee, Lazada, Sendo & SMEs trên toàn lãnh thổ Việt Nam.
Địa chỉ

7/28 Thành Thái, phường 14, quận 10, TP. Hồ Chí MinhXem bản đồ

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