Marketing Executive

SotaTek

JOB DESCRIPTION:

SotaTek is seeking an experienced and result-driven Marketing Executive focusing on Japan Market to join our SotaTek global marketing team. This role is ideal for a middle level marketing professional who understands Japanese market dynamics, consumer behavior, and local marketing channels. You will be responsible for localizing and implementing integrated marketing strategies to drive brand awareness, customer acquisition, and business growth.

Your main responsibilities will be:

• Develop, plan and execute go-to-market strategies tailored to the Japan market.
• Localize global campaigns and create region-specific marketing plans.
• Lead digital marketing initiatives including SEO/SEM, email campaigns, content marketing, and social media.
• Manage local PR, media buying, and event marketing efforts.
• Conduct market research to identify opportunities, trends, and customer insights.
• Collaborate with sales, product, and creative teams to align marketing efforts.
• Monitor, analyze, and report on campaign performance and adjust strategies accordingly.
• Build and maintain relationships with key partners, influencers, and media in Japan.
• Manage Japanese market’s marketing budgets and ensure ROI on campaigns.

JOB REQUIREMENTS:

• Bachelor’s degree in Marketing, Communications, or a related field. (or equivalent work experience).
• Fluent in Japanese and English (both verbal and written). N2 Japanese is required.
• 3+ years of marketing experience with a strong focus on the Japanese market.
• Knowledge of Japanese culture, media landscape, and consumer behavior is essential.
• Proven experience developing and executing successful marketing campaigns in Japan.
• Strong understanding of digital marketing tools, analytics, and marketing automation platforms. Strong knowledge of MS Office tools.
• Strong senses of visualization. Medium knowledge of graphic design tools like Canva, Capcut, Figma is a HUGE plus. Basic knowledge of Adobe Creative Suite is a plus.
• Excellent organizational and multitasking skills with the ability to meet deadlines.
• A proactive mindset with a willingness to learn and grow within a marketing team.

Flexible working regime and health care:

• Flexible timekeeping (from 8:00 - 9:00 to 17:30 - 18:30)
• Minimum 14 paid leaves per annum for all employees after probation
• 01-day remote work per month
• A flexitime allowance of 90-180 minutes per month for employees
• 01 hour paid leave per day for women having children under 12 months
• Social insurance, health insurance, unemployment insurance and MIC care insurance

Transparent and fair benefits:

• Saturday & Sunday OFF, Overtime pay is 150%, 200%, 300% as per labor law
• Work performance review 2 times/ year (in April and October)
• 13th-month salary
• Bonus Policy: Public holidays (2/9, 30/4, 1/5, 1/1,...); Personal Performances; Excellent Team; Performance bonus in Token of the project;..
• Men’s Day, Women’s Day, Children’s Day, Mid-Autumn Festival and other benefits under the provisions of the company

Dynamic environment and open culture:

• Year-end party, sports day, yearly company trip and quarterly team building,...with a generous budget
• Socialize with colleagues through monthly Happy Hour
• Monthly allowance when joining clubs: Soccer, Swimming, Yoga, Music,...
• Nice & modern working space with young, dynamic & friendly colleagues and free coffee, tea, drinks,...
• Flat, open and sharing culture with friendly management team; outsourcing company with product mindset

Strong learning culture:

• Free training courses for technical and soft skills (presentation skills, communication skills, foreign language courses,...)
• Account to log in to our online learning system, which contains thousands of valuable lectures (LMS)
• Participate in workshops, seminars, tech talk,... with sharing from experts inside and outside the company
• Working opportunities with technical gurus who built and operated world-class applications with millions of users