Head of Marketing

freeC's Client

1) Position Overview:

• Job title: Head of Marketing
• Report to: CEO
• Employment capacity: Full time
• Standard working hours: 40 hours per week, from 8:30 am to 5:30pm, Monday to Friday.

The Brand is a contemporary independent spirits brand located in Hanoi (Distillery and Main Office) and Ho Chi Minh (Sales), committed to distilling remarkable, world-class spirits. We are inspired by the perfect disorder of our home city and the unstoppable energy of this bold place. Our spirits include whisky, gin, rum, and refined liqueurs. We embrace the indomitable attitude learned from city life. We are looking for a talented Head of Marketing to set up and lead the marketing team, build brand awareness and support the scale up of products and services through coordinated marketing campaigns. Our goal is to reach out to the market and cultivate the customer’s interest in our products and services in ways that strengthen our reputation and facilitate our continuous growth. The ideal candidate is ambitious, self-driven, highly organized with demonstrated skills managing marketing projects, creative and eager to learn, having or quickly developing a deep knowledge of the spirits industry in Vietnam. 

2) Scope of work

• Develop a marketing strategy (Conventional and Digital) to drive brand awareness and sales, exhibiting and proactively achieving Về Để Đi’s brand voice and guidelines.
• Execute marketing campaigns and initiatives from conception to launch, followed by analysis.
• Lead the full cycle of content creation and production, managing website, and social media communications.
• Create a Digital presence with brand recognition, large followerships, and engagement across all channels (website, FB, Instagram, TikTok, etc).
• Develop and manage marketing budget; analyze and optimize effectiveness of marketing campaigns, including ROI and other relevant business metrics.
• Build strategic relationships and partner with key industry players, agencies and vendors.
• Attend and execute on-site marketing events as needed in support of marketing efforts such as masterclasses, bartender guest shifts, trade shows, conferences, and festivals.
• Hiring and managing the performance of junior roles

3) Qualification:

• Bachelor degree or higher in a related field.
• Language proficiency: fluent in English and Vietnamese speaking and writing.
• Professional skills: Content writing, Communication, Creativity, Growth hacking, Project management
• Technical skills: Content creation and management software and systems, marketing automation tools, SEO, SEM, Content, Social Media, Influencer, Email marketing, CRM, Data & Analytics
• Experience in F&B marketing in either in-house or agency setting, possessing knowledge in spirits is a plus point.

• Competitive salary, ESOP.
• Social insurance, lunch allowance, team building.
• International and professional working environment.