Strategic Planner

PMAX

OBJECTIVES

We are looking for a Strategic Planner (At Pmax, we’ll call you Strategy Executive) who has passion for developing brand and communications strategies, strong business acumen, passion in thriving for total marketing solutions to impact deeply Business & Brand Performance in general. You will be an important piece of the puzzle to our Strategy team, together driving outstanding business results for PMAX.

JOB DESCRIPTION

Brand & Communication Strategy Development:

• Clarify the client brief and work with the account department to debrief the campaign’s brief and give a strategic point of view on how to approach the brief.
• Research & Gain a comprehensive context for advertising strategies by analyzing a range of information in great detail, including demographics, socio-economics and the market for the client’s product and market share.
• Develop Brand & Communication approach for the brand in general and the communication in particular.
• Develop communication frameworks with a high sense of practicality for execution.
• Set viable objectives and KPIs, and recommend/develop measurement methodology against all briefs.

Being a part of the ideation process:

• Craft creative briefs and conduct creative briefing sessions.
• Give inputs and feedback to enhance creative quality.
• Research new initiatives, trends, updates from the communication landscape to fuel the creative ideation process.

Proposal development & Presentation:

• Develop integrated communication proposals under guidance and supervision of the strategy manager.
• Deliver presentations assigned by the Strategy Manager.

Collaboration with media partners

• Develop overall communication frameworks to help the media team plan and deploy media execution.
• Accompany media partners in the execution journeys to ensure the strategy is well-implemented across all channels.
• Review and Report the effectiveness of the campaigns and overall brand health.

JOB REQUIREMENTS

Skills & Knowledge & Qualification

• Have experience working at creative/IMC agencies.
• Demonstrate base knowledge in marketing, brand and communications.
• Demonstrate good problem-solving skills.
• A passion for insights, data & numbers, and ideation.
• Has strong curiosity, common sense & hungry for knowledge.
• Be able to work well both independently & teamwork.
• Strong verbal, written, presentation, analytical, communication skills.

PMAX-er identification

• Client Impact: Everything we do is ultimately to deliver real client impact and value.
• Innovation: Innovation is to drive change and innovative new ideas to create more values for clients, teams and society.
• People development: People development is to attract, develop, and retain the most talented people. Development is a responsibility, not a choice, of both the individual as well as the organization.
• Integrity: Integrity is to be honest and show a consistent and uncompromising adherence to what is right, even if it is at our own cost.
• Teamwork and fun: Teamwork and fun is the cooperative and collaborative effort of a team to achieve a common goal or to complete a task, and trying to build a joyful & enjoyable atmosphere for everyone.
• Extreme ownership: Extreme Ownership is the practice of owning everything in your world, to an extreme degree. Think of yourself as the owner of the company. It means you are responsible for not just those tasks which you directly control, but for all those that affect whether or not your task is successful.

PMAX-er Identification

• Client Impact: Everything we do is ultimately to deliver real client impact and value.
• Innovation: Drive change and innovative new ideas to create more values for clients, teams and society.
• People Development: Attract, develop, and retain the most talented people. Development is a responsibility, not a choice, of both the individual as well as the organization.
• Integrity: Be honest and show a consistent and uncompromising adherence to what is right, even if it is at our own cost.
• Teamwork & Fun: The cooperative and collaborative effort of a team to achieve a common goal or to complete a task, and trying to build a joyful & enjoyable atmosphere for everyone.
• Extreme Ownership: The practice of owning everything in your world, to an extreme degree. Think of yourself as the owner of the company. It means you are responsible for not just those tasks which you directly control, but for all those that affect whether or not your task is successful.

WHY PMAX?

• Competitive salary range with yearly & quarterly incentive and 13th-month salary.
• Flexible working time, hybrid-working model with unlimited work-from-home days per month
• Insurance as full salary and Premier Healthcare Insurance Bao Minh, PVI for all employees.
• Birthday gifts; New year gifts; TET Lucky Money.
• Holiday activities; Company trip; Year End Party; Company Birthday; Culture Day; Quarterly Town Hall.
• Quarterly, Yearly Recognition Gifts & Awards.
• Other staff welfare allowances.
• Leading performance marketing agency in Vietnam with in-depth marketing & e-commerce expertise, total marketing solutions to impact deeply Brand Performance.
• Tech and data-driven, transparent process.
• Transparent career development with attractive Learning & Development programs for each level.
• Young, proactive, aggressive working environment. Always have “the bigger shirt” to maximize and optimize your capacity.