PR Manager
freeC's Client

Lưu việc
Nhắn tin
Toàn thời gian
Tuyển 1 người
7 năm kinh nghiệm
Hồ Chí Minh
Đăng tuyển ngày 19/07/2023

Mô tả công việc

  • Public Relations Strategy: Develop and execute PR strategies aligned with the company's overall objectives to enhance brand awareness and corporate reputation.
  • Media Relations: Build and maintain strong relationships with journalists, editors, and media outlets in Vietnam to secure positive media coverage for the company's products and initiatives.
  • Press Releases and Media Materials: Create compelling press releases, media kits, and other media materials to disseminate key company messages to the media.
  • Crisis Communications: Develop crisis communication plans and protocols to effectively manage and respond to any potential PR crises.
  • Thought Leadership: Position key company executives as thought leaders in the pharmaceutical industry by identifying opportunities for speaking engagements, panel discussions, and bylined articles.
  • Digital and Social Media: Oversee the company's social media strategy, including content creation, community management, and reputation monitoring.
  • Event Management: Plan and coordinate PR events, press conferences, product launches, and other promotional activities to maximize media exposure.
  • Stakeholder Engagement: Foster positive relationships with key stakeholders, including healthcare professionals, patient advocacy groups, government officials, and industry associations.
  • Content Creation: Develop high-quality content, including articles, blog posts, and thought leadership pieces, to engage target audiences and showcase the company's expertise.
  • Monitoring and Reporting: Monitor media coverage and PR campaign effectiveness, providing regular reports and insights to internal stakeholders.
  • Compliance and Ethical Conduct: Ensure all PR activities adhere to relevant laws, regulations, and ethical standards.

Kỹ năng

PR - Public Relation

Yêu cầu

Industry Knowledge:

  • Familiarity with the pharmaceutical industry, its products, and relevant regulations in Vietnam.
  • Understanding of healthcare trends, medical advancements, and public health issues.

Media Relations:

  • Proven experience in building and maintaining strong relationships with journalists, editors, and media outlets in Vietnam.
  • Ability to handle media inquiries, press releases, and interviews effectively.

Communication Skills:

  • Excellent written and verbal communication skills in both Vietnamese and English.
  • Strong storytelling abilities to craft compelling narratives about the company's products, achievements, and corporate social responsibility efforts.

Crisis Management:

  • Ability to handle and mitigate PR crises that may arise and develop communication strategies to manage negative publicity.

Digital and Social Media:

  • Proficiency in utilizing digital and social media platforms for PR campaigns and engagement with stakeholders.
  • Knowledge of social media trends and online reputation management.

Stakeholder Management:

  • Experience in managing relationships with various stakeholders, including healthcare professionals, patient advocacy groups, government authorities, and industry associations.

Event Management:

  • Skills in organizing and managing PR events, press conferences, product launches, and promotional activities.

Branding and Marketing:

  • Understanding of branding and marketing principles to align PR efforts with the company's overall strategies.

Analytical Skills:

  • Ability to analyze PR campaign effectiveness, media coverage, and public perception through metrics and insights.

Cross-functional Collaboration:

  • Collaborative mindset to work closely with other departments, such as marketing, legal, and regulatory, to ensure consistent messaging and compliance.

Cultural Awareness:

  • Sensitivity to cultural nuances and the ability to tailor PR strategies to the local context in Vietnam.

Education and Experience:

  • Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or a related field. A Master's degree in a relevant field could be advantageous.
  • Previous experience in PR, communications, or marketing roles, preferably within the pharmaceutical or healthcare industry. Around 5-7 years of experience is often required for a PR Manager position.
Giới thiệu về công ty
freeC's Client
Hồ Chí Minh
101-300 nhân viên
Hồ Chí Minh
101-300 nhân viên
IT/ Web

Giới thiệu

freeC is the Smart Recruiting Platform that leverages matching technology to actively connect hundred of thousand of employers and job seekers. The success of freeC is determined by our success in operating as a unified team. If you're interesting, ambitious, and eager to advance your career with us, explore our vacancies as below. We're excited to have you on board our ship to help us grow fast, deliver on our mission of actively connecting employers and job seekers around Vietnam

Địa chỉ

Lầu 06, Tòa nhà BCONS TOWER II , Số 42/1, Đường Ung Văn Khiêm, Phường 25, Quận Bình Thạnh, TP. HCMXem bản đồ