Performance Marketing Specialist

freeC's Client

• Research the market, products, customers, and popular advertising formats to understand the products and gain customer insights.
• Plan and execute advertising campaigns across multiple platforms, including Facebook, Google, and TikTok, for products in international markets.
• Plan the allocation and control of advertising costs, continuously optimizing campaigns to achieve business goals.
• Monitor and analyze data, ad metrics, and campaign materials to develop accurate optimization and growth strategies.
• Collaborate with the Media and Product teams to fully understand the products, ensuring campaigns effectively target customer insights sustainably.
• Continuously update knowledge of the market, products, competitors, and the latest industry and advertising platform trends.
• Perform other assigned tasks.

Job Requirements

• At least 2 years of experience in Performance Marketing, Facebook Ads, TikTok Ads, or similar roles. Candidates with experience in Global markets or managing high-budget campaigns are preferred.
• Bachelor’s degree, preferably with a strong background in Marketing or Data Science.
• Strong marketing mindset with excellent analytical and data interpretation skills.
• Logical thinking and a strong data-driven mindset.
• Proactive, diligent, and ambitious, with a desire to grow in the Global e-commerce market.
• Proficient in Excel/Google Spreadsheet; familiarity with data analysis tools is a plus.
• Proficiency in English (reading and writing) is an advantage.

• Competitive income with unlimited growth potential.
• A compensation mechanism that fairly rewards contributions and work performance.
• Performance and level review every 6 months.
• Full benefits, including Social Insurance, Health Insurance, and other welfare policies as per Labor Law and company regulations.
• Company outings, travel opportunities, and team-building activities twice a year.
• Access to Learning Fund – covering 90% of advanced courses for individual professional development.
• Opportunities to learn, enhance, and deepen essential skills for the Performance Marketing role, with a clear career development roadmap and mentorship from experienced mentors.
• Hands-on experience in a global environment with challenging and exciting Performance Marketing tasks.
• Transparent policies for training and human resource development, including competency frameworks for each position, monthly and quarterly performance evaluation systems, and Individual Development Planning programs.