Online Business Manager

freeC's Client

We are seeking a results-driven Online Business Manager with strong website ownership and e-commerce growth expertise. This role is accountable for driving website traffic, conversion rate optimization (CRO), and online revenue growth through data-driven execution and full-funnel performance management. This is not a general digital strategy role. We prioritize candidates with hands-on website performance experience and proven online revenue accountability.

Location: Tan Quang Industrial Park, Nhu Quynh Commune, Hung Yen Province - About 1 km from Ocean Park 1 - Company buses from Ha Noi city.

1. Job Description

1.1 Key Objectives

•  Own and scale website revenue performance

•  Increase qualified traffic (organic & paid)

•  Improve conversion rate and customer journey efficiency

•  Optimize digital funnel from acquisition → engagement → checkout

•  Build structured KPI dashboard for performance tracking

1.2 Key Responsibilities

a) Website Growth & Performance Ownership

•  Develop and execute website growth strategy (SEO, SEM, CRO)

•  Monitor and optimize traffic sources (organic, paid, referral, direct)

•  Improve conversion rate across landing pages and checkout flow

•  Conduct A/B testing and usability optimization initiatives

b) E-Commerce Revenue Management

•  Drive online sales performance through pricing, campaign, and content optimization

•  Monitor key metrics: conversion rate, bounce rate, AOV, cart abandonment, ROAS

•  Collaborate with Marketing & Product teams to launch performance-driven campaigns

•  Ensure website aligns with commercial objectives and seasonal strategy

c) Data Analytics & Tracking

•  Set up and manage tracking tools (GA4, Tag Manager, pixel tracking)

•  Build performance dashboards and actionable insights

•  Analyze funnel performance and identify drop-off points

•  Recommend data-backed optimization plans

d) Cross-Functional Collaboration

•  Work closely with IT/Developers to improve website speed, UX, and technical SEO

•  Coordinate with Content & Design teams to enhance on-page engagement

•  Align with Sales & CRM teams to improve retention and LTV

1.3 KPIs

•  Website revenue growth (%)

•  Conversion rate improvement

•  Organic traffic growth

•  ROAS & CAC control

•  Bounce rate reduction

•  Average Order Value (AOV) improvement

2. Requirements

2.1 Experience

•  Minimum 5 years in Digital / E-commerce

•  At least 2–3 years directly managing website performance

•  Proven experience in conversion optimization & revenue growth

•  Experience working with CMS platforms (Shopify, Magento, WordPress or similar)

2.2 Technical Skills

•  SEO (technical & content-driven)

•  SEM / Paid traffic management (Google Ads preferred)

•  Conversion Rate Optimization (CRO)

•  GA4 & tracking tools

•  A/B testing methodology

•  Performance reporting & dashboard building

2.3 Mindset

•  Strong analytical and data-driven approach

•  Revenue accountability mindset

•  Hands-on execution capability

•  Growth-oriented and performance-focused

2.4 Preferred Background

•  Experience in retail, FMCG, home-living, or consumer goods

•  Experience scaling owned e-commerce platforms

•  Experience managing full-funnel performance marketing

2.5 Skills

•  Good English (communication with top managers and PMs in English only)

3. Benefit

•  Salary: competitive, from $1,000 to $2,000 (depending on qualifications).

•  Dynamic, professional work environment with opportunities for learning and development.

•  Talented, enthusiastic, and experienced colleagues.

•  Attractive benefits package: 

♦ Free lunch, coffee, and beverages.

♦  Support for weddings and funerals, birthday celebrations.

♦  Insurance benefits according to regulations.

♦  Opportunities to be recognized as an outstanding employee.

♦  Free use of gym, yoga, mini golf course, table tennis, and billiards.

♦  Gifts for company anniversaries, birthdays, travel, team building, etc.