Marketing Manager

freeC's Client

Position Summary:

Responsible for developing the overall marketing strategy and managing all marketing activities of the

company, with a strong focus on market research and competitor analysis to support business direction and enhance the company’s competitive advantage.

Key Responsibilities:

1. Market research and analysis

• Market trend research and analysis
• Competitor product, price, distribution strategy monitoring and analysis
• Customer needs research and analysis
• Market(customer) segmentation.

2. Market strategy building and performing

• Product marketing planning: Develop comprehensive marketing plans for company equipment and products; create promotional plans to drive product awareness and sales.
• Event organization: Plan, organize and execute events such as exhibitions, seminars, workshops and corporate events.
• Customer acquisition: Identify and engage potential customers through various channels to drive sales.
• Media channels: Maintain and enhance the company's presence on media channels, including social media, websites and other digital platforms.
• Branding positioning and distinguishing points developing.

3. Sales activity support

• Making sales materials
• Building distribution expanding plan with sales team

4. KPI management and reporting

• Setting and analysis each marketing plan and activities KPI
• Regular report about market

• Market and Competitor Research: Conduct research on market trends, competitor activities and

customer preferences.

• Relationship Building: Build and maintain relationships with key influencers (KOLs) in the dental

industry; Collaborate with KOLs to promote products and enhance brand reputation.

• Support other departments in developing and implementing cross-functional projects in line with

marketing objectives

• Control daily activities of team members and report

Required Qualifications:

• Over 5 years healthcare marketing manager experience preferred
• Studied marketing at foreign university preferred
• Foreign healthcare company experience preferred
• Qualifications: University degree in Communications, Marketing or related fields.
• Language: Fluent in English
• Project management, multitasking and decision-making skills
• Analytical skills: Ability to analyze data, evaluate effectiveness and make quick decisions.
• Data-driven marketing mindset with a creative eye
• Experience with marketing automation tools and CRM
• Management: Ability to manage time, tasks, and work independently and in a team.
• Preferred candidates:

+ Proficient in online marketing and social media strategy

+ Proven success in designing interactive applications and connected platforms

+ Willing to travel

+ Established relationships in the media

• Competitive base salary + performance-based commission
• Opportunity to be a key contributor in an international company with fast growth in Vietnam
• Career advancement in both business and healthcare fields
• Travel opportunities and participation in domestic/international conferences
• Health insurance and other standard benefits
• Working time: 5 days/week, from Mon to Fri