JOB SUMMARY
OBJECTIVES
We are looking for a talented and experienced Marketing Lead with a passion for B2B marketing, inbound marketing, and digital marketing in general. You will be the final piece of the puzzle for our Marketing team, working alongside them to drive marketing initiatives and reach company goals.
JOB DESCRIPTION
- Participate in the development of the marketing strategy for PMAX with relevant campaigns and activities throughout the year to achieve marketing objectives.
- Develop your own work plan and supervise the work plan of team members following the strategy.
- Event management: Supervise the planning and execution of PMAX’s hosted, partnered, sponsored, and joined events.
- Social media management: Supervise the content production and social channel management activities across all social media platforms including LinkedIn, Facebook, YouTube, etc.
- Content marketing: QC and provide feedback for the content execution works to make sure that they are all aligned with the PMAX’s brand strategy and content strategy.
- Others: Supervise other marketing activities based on the strategy at each period.
- Website development & management: Work with the vendor to develop and continuously upgrade PMAX’s website, and coordinate with the content marketing executive to update contents for the website and optimize website performance in general.
- SEO management: Work with the vendor to develop and implement the SEO strategy for PMAX to increase the number of high quality organic traffic, hence convert potential clients from this source.
- Paid media management: Work with the Media team (inhouse) to build plans and continuously optimize paid media campaigns to drive qualified leads for PMAX.
- CRM: Propose initiatives to upgrade PMAX’s CRM framework and implement CRM activities across channels, especially email marketing.
- Others: Implement other marketing activities based on the strategy at each period.
- Build performance dashboards to keep track of performance and be able to take actions promptly.
- Report to the Marketing Manager about the effectiveness of the overall marketing performance with insight and plan for further improvement.
- Mentor & feedback to develop the team and maximize their ELV.
Skills & Knowledge & Qualification
- Must have
Good to have
PMAX-er Identification
PMAX is the leading Total Performance Marketing Company in Vietnam, founded by the top pioneers and experts in E-commerce and Performance Marketing. Positioning as a Total Performance Marketing company providing one-stop-shop solutions, our mission is to empower businesses to maximize their business results by optimizing their marketing performance.
Our main services include Media, Creative, Strategy, Tech, Data, and Platform (landing page/website/app production). Besides, to bring the best values to our e-commerce clients, we offer other 3 services including Commercial, Campaign Management, and Merchandising Enhancement.
6th Floor, Tuong Viet Building, 95 Cach Mang Thang Tam Street, Ben Thanh Ward, District 1, HCMC, VietnamXem bản đồ