Marketing Assistant Manager

freeC's Client

Job Summary:

Senior Integrated Marketing Executive/Integrated Marketing Assistant Manager will oversee and evaluate marketing campaigns managed by partners, monitor creative production processes, and track campaign budgets and performance analytics. This position plays a critical role in ensuring marketing execution is aligned with the brand direction, financial efficiency, and strategic goals of the company.

 Key Responsibilities:

Campaign Monitoring & Performance Analysis

• Supervise all marketing campaigns implemented by partners (digital, branding, PR, events, etc.).
• Review campaign KPIs: impressions, CTR, CPC, CPL, engagement, lead quality, and conversion performance.
• Analyze campaign effectiveness across different channels and vendors; identify opportunities to optimize ROI.
• Consolidate reports and provide data-driven insights to the Team Leader for strategic decision-making.
• Ensure campaigns are aligned with brand strategy, project timeline, and messaging.

Budget Tracking & Cost Monitoring

• Track and record campaign budgets, spending per vendor/category and activity.
• Identify budget discrepancies, and overspending risks, and recommend cost-saving measures.
• Maintain organized budget tracking reports for monthly and quarterly review.
• Support the Team Leader in preparing cost-performance summaries for leadership.

Creative Production Supervision

• Coordinate with partners to ensure timely production of:
• Project brochures, sales kits, POSM, and event materials.
• Project introduction videos, animation clips, and teaser campaigns.
• Visuals: 3D renderings, lifestyle shoots, branding visuals.
• Any OOH and advertisements.
• Review creative outputs to ensure consistency with brand guidelines and high-quality execution.
• Track content production timelines and facilitate feedback/approval processes across departments.
• Ensure all materials are version-controlled, archived, and accessible for use across sales and PR teams.

Cross-functional Collaboration

• Collaborate with internal teams (Sales, Design) to gather up-to-date project content.
• Align messaging across different campaign assets and ensure the brand tone is consistent.
• Assist the Team Leader in preparing strategic presentations and proposals for campaign optimization.
• (HP Project only) Assist the Team Leader in supervising the Mock-up Units and working closely with related partners (technical, property management, decoration vendors, receptionist, security, housekeeping,...) to ensure the Mock-up Units are running smoothly.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Minimum 3 years of experience in marketing campaign execution, performance analytics, or creative project management.
• Experience working with external agencies, preferably in real estate, creative production, or advertising.
• Solid understanding of digital marketing KPIs and reporting tools.
• Familiarity with budgeting and quotation analysis.
• Strong attention to detail with an aesthetic eye for branding and creative output.
• Excellent project management, time management, and cross-functional coordination skills.
• Proficient in Excel, PowerPoint, and tools like Google Analytics, Meta Ads Manager.
• Strong communication skills – both verbal and written in English and Vietnamese.
• Will be based in Hanoi Office, but business trips to Hai Phong (3-4 times per month).
• Proactive and self-motivated with strong ownership of assigned tasks.
• Able to multitask and manage deadlines under pressure.
• Analytical mindset with the ability to turn data into insights.
• Team player with a positive attitude and continuous improvement mindset.

• 12 annual leave days per year
• Review annual fixed salary increase
• Pay 100% full salary insurance
• Tokio Marine Insurance
• Performance Bonus Twice/ year
• Working hours: 8:00 ~ 17:00 (Mon - Fri)