KOLs Management/Booking Specialist

freeC's Client

Key Responsibilities:

- Identifying and Researching KOLs:

• Conduct thorough research to identify potential KOLs in various niches or industries.
• Analyze KOLs' reach, engagement rates, and content quality to assess their suitability for collaboration.
• Stay updated with the latest trends and emerging influencers in Ho Chi Minh and the broader Vietnamese market.

- Outreach and Engagement:

• Initiate contact with KOLs through various channels, including email, social media, and networking events.
• Build and nurture relationships with KOLs to establish a rapport and trust.
• Negotiate collaboration terms and agreements, including compensation, content creation, and posting schedules.

- Booking and Coordination:

• Coordinate and schedule collaborations between KOLs and the organization, ensuring that all parties are aligned on campaign goals and deliverables.
• Manage booking logistics, including travel arrangements, accommodation, and on-site support for KOLs if necessary.
• Oversee the timely delivery of content and ensure that KOLs adhere to contractual obligations.

- Campaign Performance Monitoring:

• Track the performance of KOL campaigns, including reach, engagement, and ROI.
• Provide regular reports to stakeholders on the effectiveness of KOL collaborations.
• Make data-driven recommendations for optimizing future KOL partnerships.

- Budget Management:

• Work within allocated budgets for KOL collaborations, ensuring cost-effectiveness.
• Maintain financial records and track expenses related to KOL partnerships.

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience in influencer marketing, KOL management, or a similar role.
• In-depth knowledge of the Vietnamese social media landscape and popular platforms.
• Strong networking and relationship-building skills.
• Excellent communication and negotiation skills, both written and verbal.
• Data-driven mindset and proficiency in analytics tools.
• Organized with the ability to manage multiple KOL collaborations simultaneously.
• Creativity and an understanding of content creation trends.
• Proficiency in English and Vietnamese languages is preferred.
• Familiarity with legal contracts and agreements related to influencer partnerships.
• Ability to work independently and as part of a team.