Head of Marketing

freeC's Client

Strategy and Team Leadership

• Take full ownership of the project’s marketing strategy, driving initiatives from ideation to execution with a focus on increasing TVL.
• Translate the RWA liquidity roadmap into actionable, quarterly plans tailored to specific channels and aligned with measurable KPIs.
• Build go-to-market strategies for each product release while maintaining brand consistency and staying ahead of market and competitor developments.
• Monitor market dynamics, competitor movements, and customer insights to uncover new growth and marketing opportunities.
• As the project scales, recruit, mentor, and lead a lean team of specialists across growth, content, design, and social media functions.

Brand and Product Marketing

• Develop a compelling narrative around the inevitability of RWA liquidity and position the project as a leader in RWAfi and DeFAI narratives.
• Ensure the project’s brand positioning is strategically and creatively consistent across all touchpoints including X (Twitter), LinkedIn, the blog, and future platforms.
• Maintain visual and messaging consistency across all channels, aligning brand storytelling with long-term goals.

Channel Strategy and Campaigns

• Lead integrated marketing campaigns across both digital (e.g. X, Discord, Telegram, podcasts, paid media) and offline (e.g. events, conferences) environments.
• Manage a content calendar that delivers consistent value across the marketing funnel, from awareness to conversion.
• Tailor channel strategies to engage both DeFi-native and institutional audiences effectively.

Content, Community, and Social Media

• Build and engage communities on Discord and Telegram through relevant, timely content that promotes retention and expansion.
• Create and manage educational content such as blogs, whitepapers, market insights, and X threads on a consistent publishing schedule.
• Repurpose content into multiple formats, using LLMs and analytics tools to streamline production and distribution.
• Run thought-leadership initiatives that reinforce the project’s positioning and future vision.

Growth, Data, and Experimentation

• Establish a strong foundation for marketing analytics and operational infrastructure.
• Track KPIs like wallet acquisition, TVL movement, and yield performance to inform and refine growth strategies in collaboration with Product and BD teams.
• Provide leadership with clear reports on community engagement, campaign success, and product performance, translating findings into actionable insights.
• Design and run A/B tests on messaging, incentive structures, and conversion funnels to optimize marketing performance.

Partnerships and Public Relations

• Lead all external partnership efforts and manage media relationships to increase visibility and market penetration.
• Identify and form high-leverage partnerships that support strategic growth goals.
• Oversee PR agency deliverables, and secure placements and op-eds in both crypto-native and mainstream media outlets.

REQUIREMENTS

• 6+ years of experience in growth and marketing, including 3+ years in crypto, with at least one significant tenure at a top-performing DeFi or RWA project.
• Proven involvement in at least one 0-to-1 launch that generated over $10M in organic (non-institutional) capital, with a deep understanding of how user retention drives TVL growth.
• Strong leadership, communication, and storytelling capabilities.
• Track record of hiring, managing, and inspiring lean marketing teams while overseeing budgets and executing projects in a fast-paced remote setup.
• Actively engaged in DeFi (e.g. using self-custody wallets and dApps), with a strong personal interest in RWA, yield optimization, and collateral frameworks.
• Exceptionally organized, detail-oriented, and proactive, with a consistent focus on creative and data-driven campaigns.
• Comfortable using AI and modern tools to streamline content production and automate marketing workflows.
• History of executing high-impact multi-channel campaigns and running A/B experiments that resulted in measurable growth improvements.
• Experience creating dashboards (e.g. Dune, Nansen) and aligning every marketing action to tangible outcomes like TVL, retention, and cost efficiency. Able to switch between writing copy and negotiating partnerships with ease.

Nice to Have

• Prior experience marketing DeFi products focused on yield or revenue optimization.
• Familiarity with promoting AI-based trading or market-making solutions.
• Background in traditional finance, asset management, or credit markets, especially in AUM-driven marketing roles.

• As a founding team member, you can engage in dynamic decision-making, regardless of your specific role.
• Join at a pivotal moment when the platform token holds the greatest potential for growth before its issuance.
• Gain in-depth experience with RWA, a transformative and long-term technological innovation.
• Enjoy unlimited vacation days, with the only expectations being goal achievement and availability when needed throughout the year.
• Experience a workplace with equal employment opportunities, where performance is evaluated solely based on your goals and alignment with the organizational culture.