General Marketing Director
freeC's Client

Lưu việc
Nhắn tin
Toàn thời gian
Tuyển 1 người
6 năm kinh nghiệm
Hồ Chí Minh
Đăng tuyển ngày 18/08/2023

Mô tả công việc

Strategic Planning:

  • Develop and execute the overall marketing strategy aligned with the company's business goals and objectives.
  • Identify market trends, competitive landscape, and customer insights to drive strategic decisions.
  • Define marketing plans for product launches, lifecycle management, and brand positioning.

Team Leadership:

  • Lead and manage a team of marketing professionals, providing guidance, mentorship, and performance evaluations.
  • Foster a collaborative and innovative work environment that encourages creativity and cross-functional collaboration.

Brand Management:

  • Establish and maintain a strong brand identity in line with the company's values and mission.
  • Develop and execute brand campaigns to enhance brand awareness and equity in the pharmaceutical industry.

Product Marketing:

  • Drive product marketing initiatives, including defining target audiences, positioning, and messaging strategies.
  • Collaborate with sales and medical teams to develop marketing materials that effectively communicate product benefits to healthcare professionals and consumers.

Market Research and Analysis:

  • Conduct market research to gather insights on customer preferences, behavior, and competitor activities.
  • Utilize data and analytics to assess marketing effectiveness and optimize strategies for improved results.

Regulatory Compliance:

  • Stay updated on pharmaceutical industry regulations, advertising guidelines, and ethical standards in Vietnam.
  • Ensure all marketing activities and materials comply with local regulations and industry codes.

Cross-Functional Collaboration:

  • Collaborate with sales, medical, regulatory, and other teams to align marketing efforts with broader business objectives.
  • Develop and maintain strong relationships with key stakeholders, both internally and externally.

Budget Management:

  • Develop and manage the marketing budget, allocating resources effectively across various marketing initiatives.
  • Monitor spending and provide regular budget reports to senior management.

Digital and Online Marketing:

  • Oversee digital marketing strategies, including social media, online advertising, and content marketing.
  • Embrace digital trends and technologies to enhance the company's online presence and engagement.
  • Bachelor's degree in Marketing, Business Administration, or a related field (advanced degree preferred).
  • 10+ years of experience in marketing, with 5+ years in leadership roles.
  • In-depth knowledge of the pharmaceutical industry, market dynamics, and regulatory environment in Vietnam.
  • Proven track record of developing and executing successful marketing strategies.
  • Strong leadership and team management skills.
  • Excellent communication, negotiation, and interpersonal skills.
  • Analytical mindset with the ability to translate data into actionable insights.
  • Familiarity with digital marketing platforms and technologies.
  • Proficiency in both English and Vietnamese languages.

Kỹ năng

Business Marketing
Brand Marketing

Ngành nghề

Giới thiệu về công ty
freeC's Client
Hồ Chí Minh
101-300 nhân viên
Hồ Chí Minh
101-300 nhân viên
IT/ Web

Giới thiệu

freeC is the Smart Recruiting Platform that leverages matching technology to actively connect hundred of thousand of employers and job seekers. The success of freeC is determined by our success in operating as a unified team. If you're interesting, ambitious, and eager to advance your career with us, explore our vacancies as below. We're excited to have you on board our ship to help us grow fast, deliver on our mission of actively connecting employers and job seekers around Vietnam

Địa chỉ

Lầu 06, Tòa nhà BCONS TOWER II , Số 42/1, Đường Ung Văn Khiêm, Phường 25, Quận Bình Thạnh, TP. HCMXem bản đồ