General Marketing Director

freeC's Client

Strategic Planning:

• Develop and execute the overall marketing strategy aligned with the company's business goals and objectives.
• Identify market trends, competitive landscape, and customer insights to drive strategic decisions.
• Define marketing plans for product launches, lifecycle management, and brand positioning.

Team Leadership:

• Lead and manage a team of marketing professionals, providing guidance, mentorship, and performance evaluations.
• Foster a collaborative and innovative work environment that encourages creativity and cross-functional collaboration.

Brand Management:

• Establish and maintain a strong brand identity in line with the company's values and mission.
• Develop and execute brand campaigns to enhance brand awareness and equity in the pharmaceutical industry.

Product Marketing:

• Drive product marketing initiatives, including defining target audiences, positioning, and messaging strategies.
• Collaborate with sales and medical teams to develop marketing materials that effectively communicate product benefits to healthcare professionals and consumers.

Market Research and Analysis:

• Conduct market research to gather insights on customer preferences, behavior, and competitor activities.
• Utilize data and analytics to assess marketing effectiveness and optimize strategies for improved results.

Regulatory Compliance:

• Stay updated on pharmaceutical industry regulations, advertising guidelines, and ethical standards in Vietnam.
• Ensure all marketing activities and materials comply with local regulations and industry codes.

Cross-Functional Collaboration:

• Collaborate with sales, medical, regulatory, and other teams to align marketing efforts with broader business objectives.
• Develop and maintain strong relationships with key stakeholders, both internally and externally.

Budget Management:

• Develop and manage the marketing budget, allocating resources effectively across various marketing initiatives.
• Monitor spending and provide regular budget reports to senior management.

Digital and Online Marketing:

• Oversee digital marketing strategies, including social media, online advertising, and content marketing.
• Embrace digital trends and technologies to enhance the company's online presence and engagement.

• Bachelor's degree in Marketing, Business Administration, or a related field (advanced degree preferred).
• 10+ years of experience in marketing, with 5+ years in leadership roles.
• In-depth knowledge of the pharmaceutical industry, market dynamics, and regulatory environment in Vietnam.
• Proven track record of developing and executing successful marketing strategies.
• Strong leadership and team management skills.
• Excellent communication, negotiation, and interpersonal skills.
• Analytical mindset with the ability to translate data into actionable insights.
• Familiarity with digital marketing platforms and technologies.
• Proficiency in both English and Vietnamese languages.