Digital Marketing Manager

freeC's Client

1. Personalization at scale

• Build customer data platform (CDP), identify-resolution platform, and data management platform (DMP).
• Assist campaign managers and cross-team partners in setting up appropriate tracking parameters for media.
• Drive a number of customers and real lifetime value growth through up-selling & cross-selling.
• Designing, building and operationalizing dashboards that answer key business questions and/or visualize the outcomes of marketing campaigns across channels (e.g. Paid Search, Programmatic Display), as well as hypothesis-driven experiments in CRM, user experience, and product.

2. Data management

• Synthesize and democratize large data sets into manageable, accessible reports; deliver routine reporting to relevant teams.
• Assimilate and compile data from multiple sources, and draw actionable conclusions that can be measured and supported through reporting.

3. Data analysis

• Evaluate the effectiveness of marketing spend and optimize per brand objectives and business goals.
• Data deep dives into campaign performance to identify optimal investment strategies, SEM/SEO optimizations, audience segmentation, and targeting opportunities.
• Analyze ad tech and site features, consumer search behaviors, audience segmentation, A/B testing, and the customer journey (pathing) for insights to action for media, SEO, content, and brand strategy.

• Experience building data-driven customer data platform based on segmentation (behavioral, demographic, etc.) & conducting growth experiments, A/B, and multivariate tests, and funnel analysis with a proven track record of success.
• 3+ years of experience working with SQL or relational databases - e.g. BigQuery.
• 2+ years of experience with data visualization tools - e.g. Looker, Google Data Studio.
• Experience manipulating large data sets through object-oriented programming (ex: Python), statistical software (R), or other methods.
• Prior experience building regression and machine learning-driven models is a plus.
• Experience with data management, specifically with building data systems and validating reports from disparate systems.

• Attractive salary.
• Full social Insurance according to Vietnam labor law. 
• Other benefits: reward for excellent employees, revenue bonus, year-end bonuses, sightseeing in the country and abroad, a resort for employees to relax., etc.
• Professional work environment & career advancement opportunities. 
• Having the opportunity to go to advanced training in Korea (if using Korean) ...
• Annually periodic health check.