Digital Marketing Leader (Gaming industry)
freeC's Client

Lưu việc
Nhắn tin
Toàn thời gian
Tuyển 1 người
5 năm kinh nghiệm
Hà Nội
Đăng tuyển ngày 04/10/2024

Tại sao bạn sẽ thích làm việc tại đây

Company trip (twice per year)
13th month salary bonus

Mô tả công việc

  • You are in charged of design the marketing campaign strategy for the full product lifecycle
  • Manage multiple projects with concurrent deadlines
  • Set and define strategic plans for paid media campaigns, built off the annual and product goals set by the producer
  • Develop global strategic frameworks that define approach to the campaign, including target audiences, channel, measurement, and spend
  • Use framework/workflow to brief Producer for tactical plans; review the process to ensure objectives are met
  • Participate in the annual budget planning process, recommending paid media spend required to achieve business goals
  • Collaborate with producers, game designers, engineers, and other cross-functional groups to design test ideas
  • Build/ training/ manage team

*Skill breakdown

- Primary Responsibilities and Duties Team Management – 50%

  • Manage the day-to-day global activity of all paid media campaigns, covering social, video, search, programmatic, site direct channels
  • Guide team workflow, being a conduit between the Activation team and other departments
  • Train and guide the team on buying best practices for their channels, such as bid strategies, optimal ad account structure, machine learning optimization techniques, etc.

- Media Buying Operations – 20%

  • Shape measurement plans in partnership with the Analytics team and help to lead future-proofing our measurement capabilities
  • Work cross-functionally with internal teams and partners to support the channel specialists through establishing asset needs, trafficking, and adhering to creative best practices
  • Take ownership of financial tracking, making sure the team is set up to ensure proper billing and payment

- Partnerships – 20%

  • Maintain strong partnerships with internal teams and international counterparts
  • Collaborate with key media vendors and build partnerships that deliver innovation and strong results.
  • Drive larger team projects on the future of media buying and activation.
  • When applicable, help manage external agency buying support

- Learning & Development – 10%

  • Monitor trends in the paid media landscape; keep tabs on emerging platforms and advertising units


Job requirement

  • Graduation College or University
  • English: Fluent
  • Have at least 5 years experience in gaming industry
  • Have at least 5 years experience in paid media agency
  • Strong analytical skills, including the ability to break down complex data scenarios to get insight
  • Ability to build positive working relationships with cross-functional teams
  • Ability to manage multiple projects with concurrent deadlines
  • Comfortable working as an individual contributor within a large team environment

Kỹ năng

Digital Marketing
Gaming industry

Quyền lợi

  • Annual Bonus, Project profit sharing
  • Health Insurance & Perks
  • Paid Holiday, Sick Time & Paid Time off
  • Company social events, vacation  trip
  • Offers the chance to work/learn alongside game industry veterans who have shipped some of the industry’s high-quality console/mobile games
Giới thiệu về công ty
freeC's Client
Hồ Chí Minh
101-300 nhân viên
https://freec.asia/
Hồ Chí Minh
101-300 nhân viên
https://freec.asia/
HRTech
IT/ Web

Giới thiệu

freeC is the Smart Recruiting Platform that leverages matching technology to actively connect hundred of thousand of employers and job seekers. The success of freeC is determined by our success in operating as a unified team. If you're interesting, ambitious, and eager to advance your career with us, explore our vacancies as below. We're excited to have you on board our ship to help us grow fast, deliver on our mission of actively connecting employers and job seekers around Vietnam

Địa chỉ

Lầu 06, Tòa nhà BCONS TOWER II , Số 42/1, Đường Ung Văn Khiêm, Phường 25, Quận Bình Thạnh, TP. HCMXem bản đồ