Content Manager

CÔNG TY TMDT PETOUR

Mô tả công việc

1/Brand & Product Internalization:

- Deeply dive into the brand identity and product science (nutrition, ingredients, benefits) to ensure all content is accurate, authoritative, and aligned with our brand voice.

- Transform technical product specifications into digestible, persuasive language for diverse marketing materials.

2/Consumer Insight & Creative Ideation:

- Conduct deep research into pet food consumer behavior and pain points to develop unique content angles.

- Proactively contribute creative themes that resonate with pet parents’ lifestyles and emotional needs.

3/Trend Monitoring & Content Sensitivity:

- Maintain a high sensitivity to social media trends, visual styles, and viral "hooks," especially within the pet community.

- Identify and adapt popular formats to create brand-relevant content that stands out in a crowded feed.

4/Multi-Channel Content Creation:

- Social Media: Write high-engagement scripts for short-form videos (e.g., TikTok/Reels) with a focus on strong openings and viral potential.

- Marketing Collateral: Craft compelling copy for various assets, including campaign posters, sales brochures, and detailed product manuals.

5/Execution Excellence & Ownership:

- Take full ownership of the content production process, ensuring all deliverables are completed on time with high precision.

-Maintain a rigorous standard for quality control, from creative brainstorming to the final proofreading of printed materials.

Yêu cầu ứng viên

• At least 5 -7 years of experience creating sales content (focused on products) and building brand image on TikTok or other social media platforms.

• Experience creating short videos (short content), developing scripts that align with sales and branding goals.

• Passion for TikTok and social media platforms, ability to quickly grasp trends, create content, and engage users.

• Skills in writing compelling content, product descriptions, and effective calls to action.

• Basic understanding of SEO, ChatGPT, and social media content optimization.

• English is necessary for work.

• This role requires the use of a personal laptop for daily work activities.

• Competitive income, with salary reviews every 6 months after 1 year

• Social insurance, health insurance, and unemployment insurance according to legal regulations.

• 24 days of leave per year, plus 24 remote work days per year with a valid reason.

• Holiday and New Year bonuses based on the company's business performance.

• Participate in annual team-building and travel activities.

• Have the opportunity to join exciting creative projects with strong career advancement prospects.