SEO Marketing Excutive - TBS bán lẻ

TBS Group

TBS Retail tự hào trong 7 năm liên tiếp là nhà bán lẻ độc quyền thương hiệu ECCO với 16 cửa hàng trên toàn quốc, luôn duy trì ECCO trở thành thương hiệu giày comfort hàng đầu tại Việt Nam. Một biểu tượng thời trang nổi tiếng khác là Cole Haan, một thương hiệu đến từ Mỹ, đã chính thức được TBS Retail đưa vào thị trường Việt Nam vào cuối năm 2015 bằng việc khai trương cửa hàng đầu tiên tại Q.7. Đây đồng thời cũng là cửa hàng lớn nhất Châu Á của Cole Haan hiện nay.

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo, Bing, Coc Coc... in order to maximize ROI.

Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• BS/MS degree in a quantitative, test-driven field