- Provide appropriate goals, directions and guidelines for Marketing functions to align with Company‘s business goals.
- Set up internal process and flow to create an appropriate environment for team to deliver the best result.
- Mentor/coach team members for long-term development with a flexible leadership manner.
- Manage promotion plan and budget.
- Develop and manage membership community.
- Manage partnership portfolio including in-store services partners, payment services,...
- Plan and execute for store activation including new store and store renovation.
- Manage POSM design and production.
- Build digital plan and manage all social media of company (Web, Email, Facebook, Instagram, YouTube, Young Marketer...).
- Build plan and manage Company Website.
- Build user acquisition and retention plan based on customer insights.
- Build communication campaign and manage media network.
- Manage company brand identity.