Customer Relationship Management

Good Food

1.      CRM & DATA

 - Build CRM & Data Platform and maximize/ optimize its usage, to ensure it works seamlessly to serve customer receruitment, retention and loyalty on both offline and online channels.

- Develop and execute Customer Journey Mapping and touch points analysing on offline and online channels to maximize commercial opportunities.

- Create & execute CRM programs (schemes, value exchanges, data segmentation) to engage consumer to build users base and maximize commercial opportunities.

- Manage the business’s day-to-day customer engagement & data.

- Supervise and maintain the installation, configuration and support of the CRM platform and work closely with external CRM & Data agencies to analyze and resolve any issues in a timely and accurate manner.

- Perform analysis of data to provide insights into customer behaviours, segmentations.

- Work with Digital Content person to produce materials for EDM, SMS, Chatbot, … in CRM journey

Partners to work with: Digital Media, Digital Content, Creative team, third party CRM platform, external CRM & Data agency (depend on the workload and business prioritization)

2. CORPWEB MANAGEMENT

- Work with Digital Manger to develop strategy of corporate website to ensure the user experience on website is the best in class and trigger the purchase intent

- Mainly be responsible for building website layout/ design, UI/ UX and CMS

- Work with Digital Content person and Designers to implement brand images & content on website

- Do the website health track reporting in periodical times

- Analyse the website reports to outline actionable optimization on website.

- Worked directly with Digital Media person to drive and optimize Search performance.

Partners to work with: Digital Media, Digital Content, Creative team, Trade team, external website agency

3. SOCIAL MEDIA FANPAGE

- Have the ownership role of Facebook fanpage/ Zalo Official Account/ Instagram page

- Coordinate with Digital Content person to update Social pages with daily content update.

- Monitor social media page by weekly/ monthly/ quarterly report with data-driven mindset to share the feedback back to Content team.

Partners to work with: Digital Media, Digital Content, external social media agency (depend on the workload and business prioritization)

4. D2C WEBSITE MANAGEMENT

- Work closely with Digital Commerce person to open the D2C website from scratch to sell Good Food products to end-customers

- Develop and build website user flow and CMS system

- Work closely with Digital Commerce person on display the promotion schemes on website

- Work closely with Digital Content & Digital Commerce person for website content & visual

Partners to work with: Digital Media, Digital Content, Digital Commerce, external website agency, third party CRM platform, external CRM & Data agency (depend on the workload and business prioritization) 

- Bachelor’s Degree is required.

- At least 2 years working experience in CRM, data, website development

- At least 1 year working experience in data-driven projects

- Digital Marketing understanding is required.

- Have experience with CRM platforms. 

- Salary: The agreement depends on the capacity of the candidate when participating in the interview.

- Plus incentive/KPI quarterly & yearly Achievement award according to Company's business results

- Working location: Ho Chi Minh, Vietnam

- Working times: From Monday to Friday (8:00 – 17:30)

- Professional working environment, dynamic, advancement

- Participate in advanced training courses on and off the company

- Fully entitled to other social welfare regimen such as:

• Social, accident insurance and health insurance
• Annual holiday;          
• Participate in the activities of the Company quarterly 
• Visiting the sickness, fondness, the union's birthday.
• Annual leave: 12 days

- Enjoy other modes as prescribed by the company