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Senior Digital Marketing Manager

Senior Digital Marketing Manager

Hồ Chí Minh
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Lưu công việc

Mô tả công việc
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns - Design, build and maintain our social media presence - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Identify trends and insights, and optimize spend and performance based on the insights - Brainstorm new and creative growth strategies - Plan, execute, and measure experiments and conversion tests - Collaborate with internal teams to create landing pages and optimize user experience - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points - Instrument conversion points and optimize user funnels - Collaborate with agencies and other vendor partners
Yêu cầu công việc
- Bachelor/Master degree in marketing or a related field - At least 5 years of experience in Digital Marketing - 3-5 years in similar manager-level positions - Proven working experience in digital marketing - Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate - Experience in optimizing landing pages and user funnels - Experience with A/B and multivariate experiments - Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) - Working knowledge of ad serving tools (e.g., DART, Atlas) - Experience in setting up and optimizing Google Adwords campaigns - Strong analytical skills and data-driven thinking with ability to translate numbers into insight - Up-to-date with the latest trends and best practices in online marketing and measurement - Good analytical skill with ability to translate numbers into insight - Excellent spoken and written language skills, Vietnamese and foreign languages (Chinese or English) - Experience in collaborating with KOLs preferred - Experience in e-commerce field preferred - Experience in running digital marketing training center preferred
Phúc lợi
- Competitive salary, negotiable (upto VND40mill/month) - Social insurance, health insurance, unemployment insurance and other policies according to the Labor Code. - Bonus for holidays, New Year, 13th month salary, team-building,…
Địa điểm
190 Hồng Bàng, phường 12, District 5, Ho Chi Minh City, Vietnam
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