SEO Manager

Hello Health Group

The Purpose of Your Role

As an SEO Manager for Hello Health, you will be responsible for leading the SEO strategy, research and execution. This covers competitor analysis, keyword research, content optimisation, technical onsite and offsite activities. The SEO Manager will partner with cross-functional teams and provide clear guidance on content and page-level optimizations, work with product teams to ensure the platform is optimised and support the regional SEO Team in wider SEO projects.

The SEO Channel is a critical part of our audience acquisition strategy and in this role you have the opportunity to impact millions of individuals' lives and families for the better through providing them health content that inspires and engages them.

Your Key Responsibilities

• Content & On Page

- Lead research to understand search trends, organic traffic opportunities, and gaps in our search experience for ideation of new content & SEO methods.

- Define how the SEO team and content teams use Ahrefs and our own in-house tools to identify popular keywords that have the best potential to rank highly and drive valuable traffic.

- Advise editorial and content teams on how to optimize articles and other content types to ensure they have the potential to rank highly in Google.

• Onsite & Tech SEO

- Lead the SEO team in how the website should be optimised to increase SEO performance and create best practice checklists to follow

- Support the Product and Regional SEO team in creating new features and tests to increase SEO performance using cutting edge solutions

- Using advanced, real-time SEO monitoring software, understand and analyse how our website is currently optimized and performing in Google

• Offsite SEO

- Direct and coordinate off-page search engine optimization initiatives such as link-building

- Monitor other sites backlink profiles using Ahrefs to understand how we are performing against our competitors in Google Search Results

- Lead the analyses of our own backlink profiles using Ahrefs to understand the quantity, quality and types of links we are receiving and understand if they are naturally gained.

• Analytics & Reporting

- Use Google Search Console, Google Analytics, Ahrefs and our own in-house dashboards to monitor SEO performance, identifying dips or increases in traffic.

- Lead analysis efforts into changes in SEO performance and manage investigations to understand where, why and how it has happened. Creating reports on findings that will drive future content and SEO initiatives.

• Key Performance Indicators:

- Clicks, impressions and keyword rankings in Google

- Website SEO health

- Number and quality of backlinks

- How content is optimized against our best practices

- 4+ years of experience managing in SEO. This can either be agency side, in-house.

- Experience managing a small SEO team is a bonus

- Experience coordinating SEO initiatives in a complex, international organization

- Expert understanding of all areas of SEO including content, tech/on-site, and off-site.

- Very familiar working with the usual industry-standard SEO suites, such as Ahrefs, SEMrush, Moz, etc.

- Expert experience auditing websites for on-page and technical SEO issues, using tools such as Screaming Frog, Sitebulb, Deepcrawl, Ahrefs site-auditor, etc

- Bachelor degree in a relevant field of study with a proven track record of self-learning, development and maintaining necessary skills as the industry evolves

- Innovative mind that is highly detail-oriented and data-driven with experience utilising a variety of data tools including Google Search Console, Google Analytics & Excel.

- Be an evangelist and thought leader in SEO for Hello Health. Stay on top of the latest trends and best practices to ensure we are industry-leading in our SEO strategy & content.

- Strong organizational, time management, and analytical skills

- Excellent verbal and written communication skills in both local language and English

We are passionate individuals that are driven to succeed. Our work culture is characterized by strong team spirit, high

degrees of openness and innovation, and strong collaboration across fields. We love the freedom of an

entrepreneurial company and are looking for like-minded, ambitious professionals who have a desire to build

something new and actively support our young company in its growth to greatness.

You will love working here!

- Competitive salary package

- Professional and open working environment–culturally integrating the best of Western and Southeast Asian cultures to take the best of each and ensure we build an energetic, commercial, and fun working atmosphere.

- Opportunities to improve English skills within an international team–English is the official language in all Hello Health offices.

Do you think you’ve got what it takes? Apply now!