Senior/ Leader Digital Growth Marketer

freeC Careers

Who we are?

We’re very product-focused with a profound focus on continuously listening to and learning from our users. We are always trying to improve the product to create an even better and more seamless experience for our users - and we expect you to share this focus.

We’re looking to expand our team to make the marketing team stronger, so you’ll be an essential part of a small team at a very exciting stage.

Who are you?

You’ll be responsible for developing, testing, and scaling user acquisition initiatives across all digital channels and markets, both on a strategic and hands-on level. You’ll be responsible for bringing in more (relevant) users, but also to optimize the rest of the funnel; onboarding, engagement, and retention - ensuring high ROI and happy users.

Moreover, its missions can be described under the AARRR :

• Acquisition attracting customers to the product/service
• Activation Turn these customers into users
• Retention: building long-term user loyalty
• Referral Activate word-of-mouth between users
• Income Financial growth of the company

Your responsibilities:

• Improve or implement natural referencing; 
• Organic Search Marketing (ASO & SEO): From keyword analysis, setting and following up on targets, to planning and executing.
• Optimizing online advertising campaigns (Google Ads, Facebook Ads, etc).
• Put in place a system for measuring, reporting, and optimizing growth metrics.
• Run experiments, conduct data analysis, and research to develop insights that reveal growth opportunities.
• Working with the rest of the team to drive user activation and retention, by improving the customer journey, implementing email campaigns, in-app notifications etc.

You must:

• Have 3+ years of experience doing organic search marketing (SEO or ASO) and/or online advertising (Facebook, AdWords etc).
• Be self-taught and keep up with the latest innovations;
• Be highly analytical, structured, and committed to a metrics-driven approach.
• Have experience in analytics, A/B, and multivariate testing.
• Have excellent communication/writing skills; you get a message across in just a few sentences.
• Critical and analytical thinking for testing;
• Be motivated to join a young, dedicated, and hard-working team.

It would be nice if you:

• Have experience in user testing and researching customer needs.
• Are experienced with marketing automation, email marketing, or social media marketing
• Know how to build a landing page.
• Are interested in user experience design, behavioral economics, the jobs-to-be-done theory, or the like.

• Attractive Salary.
• Performance Bonus based on the business
• Allowance: 300.000 vnd/ month
• Personal Laptop allowance (in case of using the personal laptop).
• Covid Allowance Support for employees.
• 13th Salary
• Annual Salary Review.
• Social Insurance Health.
• Premium Health Care (PTI Health Care).
• 15 Annual Leave.
• Flexible working time.
• Work-life balance (Mon-Fri).
• Laptop/ Macbook provided.
• An open, supportive, friendly, and balancing working environment.
• Happy Hour, Company Trip, Year End Party and Events.