Product Marketing Manager

ASUS VIỆT NAM

Overview

Product MKT manager is responsible for the entire Go To Market strategy for the segment, driving activities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. This role will be a key role to continue growing the consumer PC segment of the ASUS Systems Business. 

Details Description

I - Market intelligence - be the expert on Consumer PC IT industry & consumer purchasing journey – and understand the competitive landscape

II - To work closely with the Country Product Manager and Head of Marketing to develop end to end of marketing strategies and to implement them :

• Develop Quarterly Go-To-Market Plan
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Coordinate with HQ to align corporate direction & local execution
• Work with vendors and partners for fundings allocation
• Work with agency & local teams to develop & execute MKT activities 

III - To establish brand awareness in the market by defining product and brand positioning and perception

IV - To identify the appropriate target market and develop key messages to drive ASUS brand value proposition

V - To identify suitable events (tradeshows, industry exhibitions, strategic alliance partner events and ASUS led events, webinars etc.) & partnerships to participate in to drive brand awareness and generate sales

VI - To manage and coordinate local team to deploy successful marketing campaigns from ideation to execution: allocate project / campaign/ activities to team members & track KPI targets

Knowledge & skills

• Understanding of IT industry
• Strong analytical and project management skills with high attention to detail 
• Ability to manage time and juggle multiple priorities to execute high quality deliverables
• Ability to influence and negotiate with various internal and external stakeholders and build on positive relationships
• Able to work independently & under pressure 
• Fluent English. Mandarin is a plus

Required qualifications

Years of education

• Bachelor’s degree in marketing, business, communication or related field

Work experience

• At least 4 year experience as a Product Marketing/Marketing Manager or similar role
• Experience in marketing technology products/services 

What you get when joining the ASUS journey

Great performance makes great income! To the team of ASUS, you will get

• A Dynamic environment with positive teammates
• Competitive income with 13th month salary; quarterly bonus based on performance
• Health insurance to protect your health
• Company trip, annual health check
• Special gifts on special occasions