Media Buying Executive

Pinetech YoMedia

1. Introduction

Yomedia Joint Stock Company founded in 2013, is a leading Media Company in the field of Digital Marketing throughout the country. Yomedia is one of the pioneering companies in the online advertising industry in Southeast Asia by deploying integrated digital marketing platforms. Our mission is to build professional relationships with customers to provide effective and reliable online marketing solutions for their advertising needs.

Yomedia has working teams with the necessary skills and specialization not only in digital marketing but also in the industries that the team has accomplished through projects. The accumulated experience has helped us to have a unique position to provide solutions for better and broader marketing effects, especially to increase productivity as well as cost reduction of advertising for each customer that we served, regardless of the industry in which the customer is operating.

   2.Integrated Digital Marketing

We specialize in providing results by applying integrated digital marketing solutions. We provide value by providing information-based and research-based online marketing strategies. Yomedia is well-known for our reputation with many talented and creative experts to provide our partners with a sophisticated data-based approach for marketing and online advertising. Moreover, we implemented innovative, effective digital marketing, advertising and public relations programs, all working together to help customers achieve their goals and bring in revenue from their marketing investment. We have achieved success for our customers by integrating many services together, making each component of their marketing campaign more powerful and effective.

2.1. Programmatic

Yomedia provides a programmatic buying platform with the clear process of buying digital media in an automated fashion, using technology to buy ad impressions in real-time to reach a very specific consumer on the right screen at the right time. Yomedia’s Programmatic Ads makes it easy for businesses to access Vietnam’s largest inventory on one management platform. The partner’s business now can reduce the marketing campaign costs and improve the ROI for the business.

2.2. DMP

DMP is an extensive solution that is necessary for brands’ marketing activities in order to meet the goal of learning, understanding and comprehending data, turning it into sales conversion rate. Yomedia provides DMP as a crucial solution for online marketing campaigns with abilities to gather all valuable audience data throughout multiple devices. DMP gains audience insights into marketing operations for maximizing revenue by using Big data. Moreover, it supports clients in addressing campaign commitments. DMP is essential for brands in the action of navigating the target audience based on the intensive combination of first-party and third-party audience data. It lends us a hand in determining specific goals of campaigns and push them to their best performance in their own segments.

2.3. Creative, KOLs, Contents

Yomedia also offers the Key Opinion Leaders (KOLs) service to promote brands’ image. KOLs method brings an optimal approach for effectively communicating brand and strongly spreading brand awareness to its consumers. KOLs can be considered as one opportunity for brands on the path of identifying its potential consumers. We examine your market segment and positioning to offer the best strategy for your campaign. We propose right KOLs in a list of multi-career fields for brands.

Besides, we provide the services of content creatives that will give the spread of brand to the public. This action of campaign is an element to boost the public interest and excitement of products/services of brands. Along with the booming of Social Media, Content Creative plays an important role in marketing strategies, which make campaign’s image viral to social networks.

2.4. Biddable Media

Yomedia provides biddable advertising solutions on multi platforms such as Facebook, Google, TikTok...etc. We help grow our clients' businesses by strategizing and providing different advertising solutions, tailored to each client's business goals.

    3. Clients

Currently in the Vietnam market, companies and businesses increasingly invest in terms of image and brand. In order to address those needs with professional solutions, Yomedia has participated in hundreds of projects and campaigns in a variety of fields and industries, typically including brands: Romano, Enchanteur, Ford, Techcombank, Massan Bitis, Minh Long, etc.