Provide cross-functional strategic marketing support to build brand awareness, identify targets, accountable to develop and execute lead generation strategies for existing and new projects
Work closely with property development and sales team to develop and execute marketing plans for all projects, including but not limited to marketing concept, story and implementation plan.
Control overall marketing budget and manage outcome performance.
Track, analyze and report data on lead generation efforts, campaign activities, and overall ROI
Develop media relations strategy, seeking high-level placements in print, broadcast and online media, managing press relations, special events and community outreach activities in line with the brand strategy
Partners with outside agencies and marketing-related vendors on marketing related projects and oversees outsourced development and production of promotional
Lead marketing research activities: market research, customer research, competitors research, products and services research.
Be able to recommend Ideas of Services & Products for CEO and the R&D department to deverlop new products & services, which are suitable with future market; such as discribe more detail for Products & Service as Size of the apartment, Size of each rooms, Color, Architectural style for building, shop houses, Furnitures, Landscapes,...etc. All of these will help R&D team can do 1/500 Urban planning project easly and then contribule ideas to complete Degisn Project Brief
Bachelor’s degree in marketing or related field
Minimum 15 year working experince, Minimum 8 years marketing experience with direct marketing efforts and online lead generation strategies, Minimum 6 year work in real estate companies
Experience in real estate, property development strongly preferred
Proficiency with Customer Relationship Management (CRM), marketing automation, demand generation, lead generation, sales enablement and content management tools are mandatory.
Must be PC literate and proficient with Microsoft Word, Excel, Outlook, and PowerPoint