Marketing Manager

Brand & Campaign management:

• Working alongside BOD & Head of Marketing on Product positioning, branding & communication strategy
• Initiating, organizing, and executing marketing campaigns to promote KGR products, drive brand awareness, trust & revenue. Overseeing the overall budget of the campaign and performance.
• Responsible for following-up & working alongside different stakeholders of the campaign (both internal and external) and ensure performance as expected CRM, User research & market monitoring:
• Managing and implementing interactive campaigns with customers on the platform
• Understanding user behavior on the app, through working with Product on UX/UX analysis
• Planning customer surveys, analyzing feedback to improve the image, brand and product products and service quality of the company
• Conducting market research, information analysis, competitors & pricing analysis to generate insights to improve product & marketing campaigns Marketing content creation & production:
• Managing a team of content writers, graphic designers & video editors dedicated to the marketing team to produce all related marketing materials.
• Controlling the image, information of POSM for the sales department in accordance with the strategy joint of the Company

Social media, PR & KOL marketing:

• Growing the presence of KGR on (but not limited to) Facebook, Tik Tok & Instagram
• Managing PR strategy & PR content creation
• Developing KOL strategy & manage the execution, in collaboration with the Content/Academic team

Activations / offline events:

• Organizing activities to access schools, sponsors, brand, and image advertising of products and companies.

Others:

• Coordinating with other parts of the company/partners to ensure transparency, consistency, High quality in deploying image and brand message on channels informed
• Conducting measurement and reporting of operational status, acceptance reports of each chapter submit based on approved KPIs.
• Performing other duties as directed by the Board of Directors

Required Knowledge, Skills, and Abilities.

• Having creative thinking, aesthetic sense, passion for learning and promoting new things
• Having skills in presentation, negotiation, problem-solving, event organization
• Having a data-driven & analytical mindset, highly structured thoughts
• Well-rounded knowledge in both on and off-digital marketing channels
• Dynamic at work, the ability to work independently, teams
• Working well under pressure and aggressive KPI
• Having the skills to work independently, team, and accept working under high pressure.
• Excellent fluency in English, both written & verbally

Required experience and education.

• Minimum bachelor degree from a recognizable university
• 360 marketing campaign management experience is a must
• Experience working with B2C tech companies with a high-growth target will be a plus
• Preferably having a minimum of 5 years of experience

• Social Insurance based on the Labor Law
• Team building