Mô tả công việc

Brand & Campaign management:

Working alongside BOD & Head of Marketing on Product positioning, branding & communication strategy
Initiating, organizing, and executing marketing campaigns to promote KGR products, drive brand awareness, trust & revenue. Overseeing the overall budget of the campaign and performance.
Responsible for following-up & working alongside different stakeholders of the campaign (both internal and external) and ensure performance as expected CRM, User research & market monitoring:
Managing and implementing interactive campaigns with customers on the platform
Understanding user behavior on the app, through working with Product on UX/UX analysis
Planning customer surveys, analyzing feedback to improve the image, brand and product products and service quality of the company
Conducting market research, information analysis, competitors & pricing analysis to generate insights to improve product & marketing campaigns Marketing content creation & production:
Managing a team of content writers, graphic designers & video editors dedicated to the marketing team to produce all related marketing materials.
Controlling the image, information of POSM for the sales department in accordance with the strategy joint of the Company

Social media, PR & KOL marketing:

Growing the presence of KGR on (but not limited to) Facebook, Tik Tok & Instagram
Managing PR strategy & PR content creation
Developing KOL strategy & manage the execution, in collaboration with the Content/Academic team

Activations / offline events:

Organizing activities to access schools, sponsors, brand, and image advertising of products and companies.

Others:

Coordinating with other parts of the company/partners to ensure transparency, consistency, High quality in deploying image and brand message on channels informed
Conducting measurement and reporting of operational status, acceptance reports of each chapter submit based on approved KPIs.
Performing other duties as directed by the Board of Directors

Yêu cầu

Required Knowledge, Skills, and Abilities.

Having creative thinking, aesthetic sense, passion for learning and promoting new things
Having skills in presentation, negotiation, problem-solving, event organization
Having a data-driven & analytical mindset, highly structured thoughts
Well-rounded knowledge in both on and off-digital marketing channels
Dynamic at work, the ability to work independently, teams
Working well under pressure and aggressive KPI
Having the skills to work independently, team, and accept working under high pressure.
Excellent fluency in English, both written & verbally

Required experience and education.

Minimum bachelor degree from a recognizable university
360 marketing campaign management experience is a must
Experience working with B2C tech companies with a high-growth target will be a plus
Preferably having a minimum of 5 years of experience