2000 - 2500 USD
Ho Chi Minh
Full time

Job Description

Brand & Campaign management:

  • Working alongside BOD & Head of Marketing on Product positioning, branding & communication strategy
  • Initiating, organizing, and executing marketing campaigns to promote KGR products, drive brand awareness, trust & revenue. Overseeing the overall budget of the campaign and performance.
  • Responsible for following-up & working alongside different stakeholders of the campaign (both internal and external) and ensure performance as expected CRM, User research & market monitoring:
  • Managing and implementing interactive campaigns with customers on the platform
  • Understanding user behavior on the app, through working with Product on UX/UX analysis
  • Planning customer surveys, analyzing feedback to improve the image, brand and product products and service quality of the company
  • Conducting market research, information analysis, competitors & pricing analysis to generate insights to improve product & marketing campaigns Marketing content creation & production:
  • Managing a team of content writers, graphic designers & video editors dedicated to the marketing team to produce all related marketing materials.
  • Controlling the image, information of POSM for the sales department in accordance with the strategy joint of the Company

Social media, PR & KOL marketing:

  • Growing the presence of KGR on (but not limited to) Facebook, Tik Tok & Instagram
  • Managing PR strategy & PR content creation
  • Developing KOL strategy & manage the execution, in collaboration with the Content/Academic team

Activations / offline events:

  • Organizing activities to access schools, sponsors, brand, and image advertising of products and companies.

Others:

  • Coordinating with other parts of the company/partners to ensure transparency, consistency, High quality in deploying image and brand message on channels informed
  • Conducting measurement and reporting of operational status, acceptance reports of each chapter submit based on approved KPIs.
  • Performing other duties as directed by the Board of Directors

Requirement

Required Knowledge, Skills, and Abilities.

  • Having creative thinking, aesthetic sense, passion for learning and promoting new things
  • Having skills in presentation, negotiation, problem-solving, event organization
  • Having a data-driven & analytical mindset, highly structured thoughts
  • Well-rounded knowledge in both on and off-digital marketing channels
  • Dynamic at work, the ability to work independently, teams
  • Working well under pressure and aggressive KPI
  • Having the skills to work independently, team, and accept working under high pressure.
  • Excellent fluency in English, both written & verbally

Required experience and education.

  • Minimum bachelor degree from a recognizable university
  • 360 marketing campaign management experience is a must
  • Experience working with B2C tech companies with a high-growth target will be a plus
  • Preferably having a minimum of 5 years of experience

Benefits

  • Social Insurance based on the Labor Law
  • Team building

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