Mô tả công việc

Develop, implement and manage the digital marketing strategy at corporate level to ensure the company’s brand and products are properly recognized by the customers in the market;
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Collaborate with project marketing for development of digital marketing strategy for all segments and projects to achieve company’s objectives, including but not limited to project success and cost management;
Building up the digital marketing guidelines for the Projects at all segments; Collaborate with the Project’s marketing for monitoring digital marketing guidelines for all Segments and Projects to ensure consistent communication and accurately reflect the Project’s

Yêu cầu

At least 5 year's experience Digital Marketing Manager in MNC in Vietnam or oversea
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in managing and optimizing landing pages and user funnels, A/B and multivariate experiments
In-depth knowledge of various social media platforms, best practices, and website analytics.
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
High sense of responsibility, good communication skill, ability to work independently and a good team-playerd