Digital Marketing

Dot Dot Gem
8 - 15 mil VND
Trung Hoà, Cầu Giấy, Hanoi, Vietnam
Full time

Job Description

Dot Dot Gem is a Vietnamese jewelry start-up that separated from a traditional jewelry business. We are a direct-to consumer approach that makes luxury accessible and fun, and empowers modern women to purchase jewelry for themselves. 

We are a team of designers, writers, marketers, engineers and strategists who love to learn and seek to continually get better and make the big vision happen. We are in a pre-seed fund, and we are looking for someone special to join our team. 

Our founder has a product/marketing/sales background, 10 years of experience in the jewelry business, an MBA and a tech start-up aspirer. 

About this position:

You will play a key role in (1)creating our brand voice, developing and executing a content marketing plan across omni channels ;(2) planning, managing and executing DDG’s customer growth across digital paid marketing channels. In particular, we’re looking for someone with a depth of knowledge and hands-on experience with building brand awareness online; and paid Facebook, Instagram, Pinterest, Google Search, email marketing.

This is a multi-faceted role but you won’t do this alone. You’ll work closely with our Creative, Product, Sales to develop great content and eye-catching ad units tailored to our brand and channel strategies. As an early member of an early-stage team, you will be involved in long-term strategy as well as highly tactical day-to-day execution. Report and work closely with our founder/CEO/product manager, this is a rare opportunity to help an early-stage, mission-driven company grow.

What you’ll do:

- Develop content marketing plan and goals and execute against both

- Manage social media accounts: schedule, post timely relevant content, engage with the community, provide regular status updates and metrics report to the Founder.

- Collaborate with Product, Creative persons to build brand awareness through tactics that take into account DDG’s current footprint and expansion plans

- Grow brand following through content creation, email marketing, and social media

- Cultivate online and offline relationships with influencers in the beauty and fashion space

- Use online advertising channels such as paid search, programmatic, and paid social to increase traffic and income. 

- Provide weekly KPI updates to the Founder, including performance highlights, areas for improvement, and key takeaways. 

- Use well-organized data analysis and test-and-learn (audience, creative, landing page, etc.) tactics to optimize campaigns in a scientific manner.


Marketing experience at a fast-growing e-commerce, direct-to-consumer company or marketing agency. (ideally experience in content and digital marketing on a brand from an early stage)

- Articulate storyteller, must be able to both speak and write fluently in Vietnamese and English with passion and clarity

- You have proven expertise with ROI driven campaigns on Facebook, Instagram, Tiktok, Pinterest, Google Adwords and other major third-party ad servers

- You have strong analytical skills with in-depth knowledge of Google Analytics and other relevant analytics tools

- You have a good understanding of SEO concepts and factors that affect search engine rankings

- You’re not afraid to give honest but kind feedback when warranted, and you certainly welcome feedback from others

- Able to break down complex concepts and explain them simply

- Experience working across a wide variety of marketing channels including media, influencer marketing, and content within a startup environment with limited resources 

- Excited about rolling up your sleeves to get things done

- Deadline-driven - you can move fast to create high quality content in an evolving environment.

- Strong intuition and understanding of what makes great creative, proficient working with and giving direction to designers

- Demonstrated interest in jewelry, beauty and fashion. 


- Salary+% KPI

- You are one of our founding members. You create a process, own the job and be a leader in your field. 

- Work in a cross-functional team of product, marketing, sales and creative. It’s a rare opportunity to help an early-stage, mission-driven company grow.

- Other benefits: allowance for parking, free snacks, participating in team building activities, spontaneous yet romantic night trip

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