Creative Content Specialist

GHN Express

- Developing a strong understanding of both company and industry's products, competitors, industry, and marketing goals and objectives. 

- Understanding analytics and data and using them to create effective content strategies.

- Develop unique, engaging, customer-focused content strategies that appeal to different demographics to align with key content pillars across all online and offline channels. 

- Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email, mail/print campaigns, and events to drive customer acquisition:  

• Growth of followers and engagement on organic social media platforms, including Instagram, Facebook, Tiktok, and Youtube, create engaging posts.
• Lead content production, including creative photo, video, campaign briefs, and product launches. 
• Creation and maintenance of content calendar and inbound social media content strategy.
• Keeping up to date with the latest trends across social, including the latest ad formats, social media updates, etc.
• Maintenance and development of the tone of voice for the company's brands through press releases and other communications. 
• Other tasks assigned by the company. 

1. EXPERIENCE:

• Proven work experience, at least 3 years, as a Content Creator, Copywriter, or similar roles. 
• Proven work experience in creating content for Social Media platforms such as Instagram, Facebook, Tiktok, Youtube, … 
• Portfolio of published articles
• Experience in fact-checking long-form content pieces
• Experience in public relations, both traditional and digital, is a plus.
• Preference will be given to candidates with experience working in marketing agencies.

2. SKILLS

• A high level of CREATIVITY, superior attention to detail, and impeccable writing skills in both Vietnamese and English. 
• High productivity. 
• Demonstrated excellence in writing, proofreading, and editing.
• An understanding of SEO best practices.
• Excellent research, organizational, time management, and prioritization skills. 
• Strong listening and communication skills.
• The capacity to work independently and collaboratively.
• Ability to work efficiently without compromising quality or accuracy.
• Strong project management skills with the ability to manage multiple projects and deadlines.  

3. ATTITUDE

• Inbound marketing mindset
• Strong work ethic: who understands and possesses a willingness to work hard & work smart. 
• Creative thinker and problem solver. 
• Data-driven and research-oriented. 
• Speed, flexibility, and agility
• Good verbal and visual communication skills; listening to understand. 
• Ability to reassess priorities and continue to focus on high-impact activities.