Brand Manager/ Assistant Brand Manager

Good Food
121 Nguyễn Cơ Thạch, An Lợi Đông, Quận 2, Thành phố Hồ Chí Minh, Vietnam
Full time
Published 03/08/2021

Job Description

GOODFOOD is looking for Brand Manager/ Assistant Brand Manager in-chage Dairy/ Beverage/ Dried Food Categy. A Brand Manager/ Assistant Brand Manager plays a critcal roles to take full ownership of the assigned category / product lines by leading the brand development strategy & plan including budget responsibility, revenue growth management strategy, research and insights generation, future category opportunities and integrated marketing communication activation.

- Develop and implement marketing programs, digital and social activities, in-store activations, and promotions for assigned brands in order to convey the brand promise and value to customers and consumers as well as drive sales.

- Make portfolio analyzes to identify gaps to extend products portfolio and successfully launch new products.

- Follow up and analyze development of assigned products (brand health, sales, market execution) and propose suitable programs.

- Responsible for Budget, sales and marketing target proposal, and A&P funds to be within the marketing budget, Reconcile the marketing expenses monthly with accountant

- Liaise with Food Service customers to arrange events, promotions, and other brand building activities

- Monitor and analyze weekly sell-out and sell-in data per region to ensure the smooth implementation and successful execution of brand programs

- Coordinate and lead internal departments to ensure projects are done at high quality

- Coordinate with suppliers for getting quotation, mock-up and to manage POSM quantity


- Has at least 3 - 5 years of experience in brand building, marketing activities (BTL), digital & social marketing, and trade marketing in FMCG

- Understands and interested in western food and drink products and ingredients

- Pro-active and solution oriented

- At ease with numbers & Good analytical skill

- Good teamwork & relational skills as well as Good managerial skills

- Organized & Able to work under pressure

- Flexible & Polyvalent

- Good command of PowerPoint and Excel

- Good English & Vietnamese writing and speaking skills.


- Salary: The agreement depends on the capacity of the candidate when participating in the interview.

- Plus incentive/KPI quarterly & yearly Achievement award according to Company's business results

- Annual private health insurance card

- Working location: Ho Chi Minh, Vietnam

- Working times: From Monday to Friday (8:30 – 18:00)

- Professional working environment, dynamic, advancement

- Participate in advanced training courses on and off the company

- Fully entitled to other social welfare regimen such as:

  • Social, accident insurance and health insurance
  • Annual holiday;
  • Participate in the activities of the Company quarterly/
  • Visiting the sickness, fondness, the union's birthday.
  • Annual leave: 15 days, 3 years plus 1 year

- Enjoy other modes as prescribed by the company

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